Getting Down to Business: How to Manage Your Facebook Business Page

With over 1 billion active daily users, it’s no surprise that many local businesses turn to Facebook to reach and build personal relationships with customers. If you are looking to take advantage of Facebook’s wide user-base, the first step is to set up a Facebook page – different from a personal profile. A Facebook business […]

Take the Leap with Facebook Retargeting Ads

Let me friend you. How many times have you heard those words? In today’s social media-driven world, Facebook friending has become synonymous with finding someone worthy of time and investment. That translates to businesses too. When a user likes a business on Facebook, they’re saying that they’re engaged enough with that brand to want to […]

Facebook Changes the Game (Here’s How to Keep Up)

For years now, Facebook has been one of the most effective ways for businesses to reach communities. It promotes customer service, user experience, and the exchange of information, which is great for both businesses and their audiences. But social media is anything but static, and Facebook’s most recent algorithm change means big strategy changes for […]

Improve Your Ad Copy With These Simple Tips

There’s a common misconception that the image is all that matters when it comes to paid ads online. But we’ve got news for ya; that’s false! Ad copy is something that’s typically overlooked; once it’s written, we move on. However, when ad content is done well, it can greatly improve your ad’s efficiency and performance. If […]

How to Create a Successful Web Presence in 2017 [Infographic]

Creating a successful web presence in 2017 takes time and effort, and we think that’s a good thing! During the early years of Google, Lycos, and AltaVista, being found online was more of a game of who could manipulate the data more. Today, search engines like Google and Bing pull together hundreds of data points […]

The Best Free Small Business Marketing Tools in 2017

Build a Better Marketing Strategy with these Free Marketing Tools We use a variety of paid and free tools at TrustWorkz to help move the marketing needle for small businesses across the world. Paid tools have their perks, but these free marketing tools can give the competitive edge for most local business marketing strategies. WordPress Hootsuite […]

Ways to Make Your Local Business Stand Out Above the Competition!

Local businesses can take advantage of the recent economic optimism by updating their web presence. There are a significant amount of opportunities for local businesses to stand out stand out by executing on the things that most ignore. Try these marketing tips to help boost your local business. Create Value: Share content that adds value […]