Kelsey and Taylor tackle the question of whether small businesses should use Instagram ads in their marketing strategy. Instagram ads have been available through Facebook’s Ad Manager and Power Editor since Fall 2015. However, there are many small businesses who haven’t tapped into Instagram’s advertising network yet.
Instagram’s advertising works through the same system that drives Facebook. That means that all of the fantastic targeting made available via Facebook’s network is also available in Instagram. Get ready to learn more about whether this type of advertising is worth a try for your small business.
Bonus content: Don’t miss Taylor’s Periscope secret during the episode as well!