If there’s one constant in digital marketing, it’s forward-thinking strategies. Since digital trends are always changing, marketers and business owners must constantly prepare for what’s to come by keeping tabs on big brands and key players in the digital sphere. If you don’t keep up, you’ll miss … Read more about We’re Watching You: Digital marketing strategies to keep an eye on in 2020
The internet has come a long way since LiveJournal and Blogger. But in the early 2000s, these sites brought blogging to the mainstream. Back then, the idea was simple: to share an online journal with interested readers. And the internet was interested. By 2006, there were 50 million blogs on the … Read more about Are You Shouting into the Void? The Evolution of Blogging (and Why It Matters)
The end of March marks some notable milestones. The obvious one is the start of spring (despite this cold weather we can’t seem to shake) and its symbolism of growth and new life. It also marks the closure of the first quarter of the year. This is a great time to assess what has and has not been … Read more about Reflecting on Q1 and Planning for Success
Over the past few years, Google has been working hard to campaign for site owners to make the switch from HTTP to HTTPS encryption by installing what’s called an SSL Certificate to their server. In 2018, the Google Chrome browser gradually started marking sites whose URL contained HTTP:// as “not … Read more about A Safer Web is Coming – Is Your Site HTTPS Ready?
With over 1 billion active daily users, it’s no surprise that many local businesses turn to Facebook to reach and build personal relationships with customers. If you are looking to take advantage of Facebook’s wide user-base, the first step is to set up a Facebook page – different from a personal … Read more about Getting Down to Business: How to Manage Your Facebook Business Page