Baking has always been a hobby of mine, but in the wake of COVID-19, I joined the hordes of other wannabe pastry chefs in pursuit of the perfect chocolate chip cookie recipe and a successful sourdough starter. Baking is a great escape—it requires concentration, consistency, and creativity, all of … Read more about 4 Social Media Lessons I Learned from Baking
It’s the season of ghosts and ghouls, but there’s one recurring nightmare that sends shivers down the spine of every business owner: Search Engine Optimization! There’s no denying that the spectre of SEO can be intimidating, but this essential element of a successful digital marketing strategy … Read more about 5 Scary SEO Mistakes That Might Be Haunting Your Business
When I ask business owners about their social media presence, I often see a look of panic in their eyes. They know they should be on Facebook and Instagram . . . but what about SnapChat? Or Twitter? And what even is Tik Tok? As someone whose job it is to keep up with the ever-changing landscape of … Read more about Social Media Bootcamp for Your Small Business
To hear Mark Zuckerberg tell it, the Facebook News Feed is dead. In a rare blog post in early March, the CEO and founder of Facebook laid the groundwork for a flurry of changes set to take place across the platform in the coming months. “I think there needs to be the digital equivalent of … Read more about Join the Club: Making Facebook Groups Work for Your Business
At TrustWorkz, we LOVE good graphic design, and our graphics team is top notch. But sometimes your business needs a social media image ASAP. If you’re ready to tackle simple graphics on your own, we recommend Canva as a great user-friendly tool. Check out our top 5 tips for creating eye-catching … Read more about A Picture is Worth a Thousand Characters: 5 Tips for Eye-Catching Social Media Graphics
Successful social media strategy is all about connecting with a community, and Instagram’s latest update makes it easier than ever to reach new audiences and deliver information that turns followers into customers. The ability to search for hashtags on Instagram isn’t new, but this update allows … Read more about Four Little Lines, One Big Opportunity
