Keeping up with all of the changes on the internet is no easy task, no matter who you are or what you do. Every morning, I wake up at 4:30 a.m. and start pouring over blog posts about social media, website design, and search engine optimization. Over the past few years, I have grown to accept the … Read more about How Do You Keep Up with Social Media Changes?
When we (business owners) optimize our own website, the end goal is to have the search engines index the site, and then rank it high in relevancy for keywords that we think potential customers will use to find us. The online marketing industry calls website optimization, "Search Engine Optimization" … Read more about Why You Should Care About Optimizing Your Website
Over the past few years, Google has shaken the world of internet marketers over and over again. They (Google) have made changes to their search algorithms in an effort to weed out poor quality search engine results. Search engine results are what the user is served when making a search for something … Read more about The Future of the Web and Quality Standards
There has been much discussion lately among my peers about outdated search engine optimization (SEO) tactics. Also a hot topic among my peers is the subsequent push by search engines to require stronger content marketing strategies from web presences in order to succeed. Many agree that up until a … Read more about How SEO, Social Media, and Content Marketing Complete the Loop
When Chris came to us to help him create his web presence, his paint company had only been open for a few months. We were tasked with literally taking his site from nowhere to be found on the internet to making him the painter in Woodstock. After letting him know that it would take time to gain … Read more about The Paint Company Social Media Case Study
When we took over the digital marketing for Towne Lake’s Carwash and Detail (TLCD), they admittedly had little to no plan when it came to the internet. They knew that they needed to do something, but they weren’t 100% sure what needed to be done, or how to do it. We approached TLCD as one of our … Read more about The Car Wash Case Study
My name is Sara Pierce and I am proud to call myself a wife, a mother, a daughter, a sister, a dancer, a movie buff, a lover of all things art, a chocoholic, a closet nerd, a DIY enthusiast, a dreamer, and a romantic. I graduated Magna Cum Laude from Lynchburg College in Lynchburg, Va, achieving a … Read more about Sara Pierce
Many of our clients will likely tell you that at some point they wondered why we were so insistent that their small business must blog to stay current and competitive. The majority of small business owners probably wonder the exact same thing. They (business owners) feel like they have nothing to … Read more about Small Business Must Blog to Compete