We wanted more data and we got it! Big data continues to flow into the hands and inboxes of business owners everywhere, and they have never been more confused. There are a few big problems that we're facing with big data right now: It takes a long time to sift through and find what really … Read more about Turning Big Data Into Actionable Results
Have you ever heard the phrase, "marketers ruin everything"? When you sit back and think, it becomes undeniably true. Whether it's TV ads, print ads, or even Facebook, marketers love to take advantage of an opportunity and squeeze every possible dollar out of it. Hey, it's our job! As 2017 … Read more about 5 Keys to FEC & Park Marketing Success in 2017
A picture is worth a thousand words, and a great looking graphic can be worth a few thousand dollars if it conveys the right message to your target customer. When it comes to developing creatives and imagery for small businesses like most family entertainment centers, budgets and education can play … Read more about Creating Better Creatives: A Guide to Graphic Design Resources
Unlike single location family entertainment centers, multi-location and franchises have a variety of options when it comes to setting up their websites. Should each location have their own URL, subdomain versus sub directory (atlanta.example.com versus example.com/atlanta), and should each … Read more about Costly Decisions: Websites for Multi-Location FECs
The trampoline park industry is relatively young. Their youth has allowed them to stay flexible, test new concepts, and also attract rapid growth. You could even say that their growth has pushed the family entertainment industry as a whole to evolve as well. While many things about the trampoline … Read more about Are Trampoline Parks Missing Out on Marketing Gold?
Over the past few weeks, Google has been making a significant amount of updates to their Google My Business product. This is the service that helps connect consumers to local businesses. From their local guide program to introducing other review sites such as Zagat and Facebook, Google has been very … Read more about The Big Local Search Opportunity for Family Entertainment and Amusement Parks – #60SecondFix Ep 15
Plenty of new updates rolled out during our two weeks off from #AskAWebOp. Instagram's changes include updates to their ads and how followers are becoming influencers. Meanwhile, Snapchat helps users curate content with a new playlist feature. To round it all out, Google is putting a major emphasis … Read more about Snapchat Playlists, Instagram Friend Likes, & Google Reviews – #AskAWebOp Ep 53
Now that the Instagram algorithm update has rolled out across the network, posting with strategy is even more important for businesses today. Similar to when Facebook created an algorithm to help the best and most relevant content rise to the top of your feed, Instagram posts will require an updated … Read more about When to Post on Instagram for More Likes