“I want to book more birthday parties.” Does that sound familiar? It does to me. When I talk to new clients, party booking is every FEC owner's #1 priority. Birthday parties are the bread and butter of skating centers. Cheap skate nights, concession sales, and special events boost sales and … Read more about The 7 Step, Foolproof Strategy for Booking More Birthday Parties
You’re not a digital marketer, you’re a business owner. You have too much on your plate to think about all that online stuff, and you’re pretty sure that “CPC” is some modern form of hieroglyphics anyway. That’s why you hired TrustWorkz: to take care of things like “SEO” and “SERPs” so you can focus … Read more about The Ultimate Marketing Lingo Cheat Sheet
Millennials. Love ‘em or love to talk about ‘em, there’s no denying they have some serious purchasing power. You may think of Millennials as college kids and twenty-somethings, but today’s largest generation includes anyone born from 1981 to 1996. That makes them a generation of post-grads, … Read more about 5 Key Marketing Strategies Your Family Entertainment Center Needs to Succeed
When you have a limited marketing budget, it’s tempting to dump 100% of it into strategies that put instant green in your bank account. And trust me, I’m all about that “notification high” of seeing real-time purchases filling up your inbox. That’s why TrustWorkz utilizes tools like FetchRev to … Read more about What Is Social Proof (and Why Should You Care)?
Atlas Roofing Corporation's HP42 Product Launch The Challenge When Atlas Roofing Corporation launched a revolutionary new shingle, they were prepared to elevate the roofing experience for contractors and homeowners everywhere. HP42 is a BFD (Bigger Faster Design). The biggest shingle in America, … Read more about TrustWorkz and Atlas Roofing Win Gold for HP42 Product Launch
And the Oscar goes to . . .via GIPHYWhen it comes to social engagement, video is the ultimate thumb-stopper. Video content gets more views, more shares, and more conversions than any other type of content. Experts predict that by 2020, video will account for 80% of consumer traffic on … Read more about 21 Award Winning Ideas for Family Entertainment Video Content
We all know the old cliche: a picture is worth a thousand words. But a picture doesn’t just communicate through its subject matter. The lighting, focus, and composition of an image can say just as much about a business as its subject. And for a lot of FECs, the pics posted on Facebook and Instagram … Read more about How to Make the Most of the Production Studio in Your Pocket
“What’s your family’s favorite thing to do in town?” How many times have you asked a friend that question? If you’re anything like us, you Googled their answer as soon as they finished talking. Flashy graphics and catchy copy can dazzle potential customers, but nothing beats good, old fashioned … Read more about Everyday Influencers – The Power of Your Online Reputation