Let me friend you. How many times have you heard those words? In today’s social media-driven world, Facebook friending has become synonymous with finding someone worthy of time and investment. That translates to businesses too. When a user likes a business on Facebook, they’re saying that they’re … Read more about Take the Leap with Facebook Retargeting Ads
Url. Enter. White page. Everyone small business owner knows that sharp, sinking feeling when a website fails to load. Twenty minutes can feel like a lifetime when you’re sitting there wondering, “How will customers find my hours, services, and specials if the website won’t … Read more about Don’t Panic! What to Do When Your Website Goes Down
For years now, Facebook has been one of the most effective ways for businesses to reach communities. It promotes customer service, user experience, and the exchange of information, which is great for both businesses and their audiences. But social media is anything but static, and Facebook's most … Read more about Facebook Changes the Game (Here’s How to Keep Up)
No one wants to feel like they’re being manipulated. If you write a personable, compelling introduction, but your blog amounts to “buy my product,” you’ll lose your readers faster than you can say “Don’t give my top Google ranking to my competitor!” Creating content isn’t about keyword stuffing or … Read more about Reward Your Readers With Useful Information
We’ve all felt the tug of a particularly compelling hook. That small, insistent compulsion to keep reading that burrows deeper and deeper with every word. A good introduction doesn’t trick readers by veering off topic or methodically introducing each of the coming points. A good introduction says, … Read more about Warning: You Might Be Compelled To Write
