Kelsey and Taylor tackle the question of whether small businesses should use Instagram ads in their marketing strategy. Instagram ads have been available through Facebook's Ad Manager and Power Editor since Fall 2015. However, there are many small businesses who haven't tapped into Instagram's … Read more about #AskAWebOp Ep 2.2 – Should Small Business Be Using Instagram Ads?
Taylor and Kelsey discuss what's going on with online customer service and Internet reviews on sites like Facebook, Yelp, and Google.Internet users are becoming more open to leaving reviews, and they're using reviews to help make purchasing decisions. Your small business online reputation should … Read more about #AskAWebOp Season 2 Ep 1 – Online Review Sites and Customer Service
Kelsey and Taylor discuss owned vs rented online real estate. One of our most frequently fielded questions is whether a business should rely solely on social media or even if they should build their websites on a platform like Wix or SquareSpace. We consider these pieces of your web presence to be … Read more about Ep 21 – #AskAWebOp – Having a Rented vs Owned Online Presence
Kelsey, Jared, and Taylor celebrate our 20th episode of #AskAWebOp by reviewing our top 8 questions from the past year. The trio covers: Facebook Beacon Social media Likes and Follower counts Online advertising and ad blockers Quantity of posts to your social media networks The best times to … Read more about Ep 20 – Our Top 8 #AskAWebOp Questions
Taylor and Kelsey discuss content marketing and how it can benefit small businesses grow in episode 19 of #AskAWebOp. While "content" is a very broad term (written, video, content on social media, etc), Kelsey and Taylor specifically tackle the value of the content on your website. Did you find … Read more about Ep 19 #AskAWebOp – How Content Marketing Can Benefit SMBs
Kelsey and Taylor discuss the importance of adding value in your Internet marketing in Episode 18 of #AskAWebOp. What does adding value look like for your brand? Their discussion goes back to the thousands of Web Presence Audits that we have performed over the years. A common theme for small … Read more about Ep 18 – #AskAWebOp – Adding Value to the Conversation
Kelsey and Kevin cover Facebook's new virtual assistant, "M", and what it might mean for users and businesses. Here's what you need to know about "M": "M" is a virtual assistant, similar to Siri on Apple iOS or Cortona by Microsoft. Facebook has only pushed a limited beta test - Most people do … Read more about Ep 17 – #AskAWebOp – Facebook “M” and Why It Takes a Human
Have you heard about Facebook Beacons for local businesses? Kelsey and Taylor cover a few of the basics that business owners need to know about what Beacon is, how to set it up, and its benefits for your business. If you have questions about adding Facebook Beacon to your business, just #AskAWebOp … Read more about Episode 16 #AskAWebOp – All About Facebook Beacons