Why are reviews important for your business and your customers? In this day and age, everyone and everything is online. If you’re looking for a fun new spot to host a girls’ night or take the family bowling, what's your first move? Most likely you’re going to search Google for what you’re looking … Read more about Google Reviews: Why Customer Chatter Matters
When you have a limited marketing budget, it’s tempting to dump 100% of it into strategies that put instant green in your bank account. And trust me, I’m all about that “notification high” of seeing real-time purchases filling up your inbox. That’s why TrustWorkz utilizes tools like FetchRev to … Read more about What Is Social Proof (and Why Should You Care)?
Atlas Roofing Corporation's HP42 Product Launch The Challenge When Atlas Roofing Corporation launched a revolutionary new shingle, they were prepared to elevate the roofing experience for contractors and homeowners everywhere. HP42 is a BFD (Bigger Faster Design). The biggest shingle in America, … Read more about TrustWorkz and Atlas Roofing Win Gold for HP42 Product Launch
The end of March marks some notable milestones. The obvious one is the start of spring (despite this cold weather we can’t seem to shake) and its symbolism of growth and new life. It also marks the closure of the first quarter of the year. This is a great time to assess what has and has not been … Read more about Reflecting on Q1 and Planning for Success
And the Oscar goes to . . .via GIPHYWhen it comes to social engagement, video is the ultimate thumb-stopper. Video content gets more views, more shares, and more conversions than any other type of content. Experts predict that by 2020, video will account for 80% of consumer traffic on … Read more about 21 Award Winning Ideas for Family Entertainment Video Content
This Valentine's Day, I wanted to bring you things that sparked joy in the marketing world.*Cue Marie Kondo* In this busy world, where marketing hits you in every aspect of life, I compiled a short list of 5 things that I love. Marketing I Love This Valentine's Day I love Pepsi’s … Read more about I’m Heart-eyes for These Marketing Ideas
You can’t run a business in today’s competitive marketplace without investing in digital marketing. Even if your products and services are a notch above your competitors, you will have a hard time selling them without engaging in promotional work. This is easier said than done, especially if you are … Read more about 7 Reasons Why Your Small Business Needs a Marketing Strategy
We all know the old cliche: a picture is worth a thousand words. But a picture doesn’t just communicate through its subject matter. The lighting, focus, and composition of an image can say just as much about a business as its subject. And for a lot of FECs, the pics posted on Facebook and Instagram … Read more about How to Make the Most of the Production Studio in Your Pocket