Hi there, my name is Michelle! For those of you who don’t know me, I am TrustWorkz’s social media intern & the youngest person on staff. I am currently 20 years old, a Gen Zer in the midst of Millennials. I was born in 1999—just barely cutting it as a ‘90s kid—and I’m in a very different stage … Read more about How to Market to Gen Z (Advice from a Gen Zer)
I'm in a summer state of mind If you’re anything like me, the end of winter is like seeing the light at the end of the tunnel. Warmer weather is finally coming our way! While I’m personally preparing for lake days, outdoor activities, and LOTS of sunshine, I have to remind myself that I need to … Read more about Kids Are Ready for Summer! Is Your FEC?
via GIPHY If you’ve ever Googled a marketing plan for your amusement park, you may have noticed a common theme. As of this writing, 20% of the page 1 results for “theme park marketing strategy” discuss why you should make like The Mouse in your marketing plan. As someone who’s mildly obsessed … Read more about Marketing Strategies for Your Theme Park: 3 Things NOT to Do Like Disney
If there’s one constant in digital marketing, it’s forward-thinking strategies. Since digital trends are always changing, marketers and business owners must constantly prepare for what’s to come by keeping tabs on big brands and key players in the digital sphere. If you don’t keep up, you’ll miss … Read more about We’re Watching You: Digital marketing strategies to keep an eye on in 2020
I love to travel. My bank account? Not so much. That’s why when I travel, I’m committed to making the most of it. I compare prices, research the top attractions, and read a book’s worth of blogs to find those off-the-beaten-path destinations that can make or break a trip. But my quest for the … Read more about (Un)Luck of the Irish: What a Flat Tire Taught Me about Marketing Success
Okay, first thing's first. What is a social media troll? I'm glad you asked. Social Media Examiner explains that "trolls are the people online who purposefully stir up trouble in social media communities." via GIPHY Where do they hang out? On social media, usually in the comments, and … Read more about Social Media Trolls: Whatcha Gonna Do When They Come For You
Is your family entertainment center ready for the rush of holiday party-goers headed your way? Businesses that plan ahead, strategize a plan of action, and invest in tools to help market events are the ones most likely to see a successful return this holiday season. Whether your seasonal FEC … Read more about The Insider’s Guide to Promoting Your FEC’s Holiday Event
It seems that just when everything is going smoothly, you catch wind of a new competitor moving in on your territory. While this big change can make your head spin, I have a few tips on how to stay on top of your game! Snoop! Find out everything you can about the “new guys on the block.” Who … Read more about How to Stay on Top When Competitors Move In