Only about 1% of Internet users actually create content. That means that there is a massive opportunity for your small business to create, share, and promote content because 99 of 100 people are just sitting there waiting to consume it. Many small businesses are creating content, but most will also … Read more about There’s More Noise – Don’t Give Up, Get Better
Facebook is a great tool for almost all small businesses. It gives your business a presence on the largest network in the world. It also allows you to humanize your brand and connect with your customers on a more personal level. But are you utilizing everything that Facebook has to offer your small … Read more about Maximize your Business Facebook Page with this Checklist
Should you be paying for exposure on Facebook? Absolutely!The concept of content marketing revolves around the idea of delivering relevant, quality, and original information to your (current and soon to be) customers. The goal is to provide them with value, and in turn, they will convert into … Read more about Should You Pay for Your Content to Reach More People?
What You Must Know Before You Pay for Your Next AdOrganic reach dwindling has many business owners using Facebook frustrated. While there are ways to combat a lower organic reach, Facebook Ads are a great option for many business owners looking to boost their reach or target consumers. Once … Read more about Facebook Ads 101
Algorithm updates... ugh!Over the past year, Facebook has lowered the organic (unpaid) reach for most business page posts. Earlier in November, Facebook made a new announcement that businesses posting "promotional" content would see a significant drop in their organic reach as well. Why … Read more about Adjusting to Facebook’s “Promotional Content” Algorithm Update
Unlike small businesses with one to three locations, franchises often face difficulty when it comes to producing effective Internet marketing. Typically, the franchisor spends money marketing the corporate presence instead of providing the necessary support for each franchisee's hyper local market. … Read more about 5 Internet Marketing Strategies for Family Entertainment Franchises
I came across this incredible slide deck from SAP earlier this week and I wanted to share it today. Statistics are just so much more interesting when accompanied by compelling graphics. I also appreciate that the sources for these numbers are cited - you really have to be careful about where you get … Read more about 99 Incredible Slides (and facts) About The Future Of Business
As frustrated as I am myself right now with recent “advances” in technology and with questions aplenty, the title today is meant quite literally. I’d love to tell you that there is an easy path through it all, paved with charts, diagrams, and other clues to help you along on your quest to become … Read more about Disruptive Technology – I Love You…And I Hate You