Family Entertainment Centers that are concerned about their Internet marketing always want to know how to show up on Google's map listings (map pack). These listings appear when a Google user searches with local intent (ie. Family entertainment center in City, State.) If you're unfamiliar with … Read more about 5 Big Reasons Why You Don’t Show Up in Google Map Listings
10 Mind Melting Mobile Marketing Metrics from 2014
In 2012, the Internet research firm, comScore, presented data stating that mobile users would surpass desktop users by 2014. Well, they were correct! The world witnessed mobile Internet usage takeover desktop as early as February 2014 according to Nielson. It has almost been a full year since … Read more about 10 Mind Melting Mobile Marketing Metrics from 2014
Google Now Shows Whether Sites Are Mobile Friendly or Not in Search Results
Google has finally announced, after years of speculation and a few months of testing, that they would highlight in mobile search results whether a website was mobile friendly or not. This distinction will provide businesses that have a mobile friendly website a visual advantage in search engine … Read more about Google Now Shows Whether Sites Are Mobile Friendly or Not in Search Results
5 Internet Marketing Strategies for Family Entertainment Franchises
Unlike small businesses with one to three locations, franchises often face difficulty when it comes to producing effective Internet marketing. Typically, the franchisor spends money marketing the corporate presence instead of providing the necessary support for each franchisee's hyper local market. … Read more about 5 Internet Marketing Strategies for Family Entertainment Franchises
Understanding Seasonality in Your Business
Exposing How Web Analytics and Data Can Empower Your Small Business and Ensure that Your Internet Marketing Is Working! If you haven't met me in person or had a phone call with me yet, I must admit that I am a bit of a nerd. Reviewing data and exposing trends in Internet analytics is one of my … Read more about Understanding Seasonality in Your Business
Which Internet Marketing Channel Brings You the Most Customers? [Infographic]
When it comes to choosing which Internet marketing channel to use for your business, how do you know which one will bring you the best return on investment (ROI)? Conductor, an Internet analytics business, has pulled together some valuable information that examines which online channel brings … Read more about Which Internet Marketing Channel Brings You the Most Customers? [Infographic]
Why Local Citations Matter for Your Business
There are many different pieces of the local internet optimization puzzle that help small businesses be found online. It begins with a strong website, content creation, and social media presence. As your web presence grows and your own website begins to rank well in search engine rankings, it's … Read more about Why Local Citations Matter for Your Business
Disruptive Technology – I Love You…And I Hate You
As frustrated as I am myself right now with recent “advances” in technology and with questions aplenty, the title today is meant quite literally. I’d love to tell you that there is an easy path through it all, paved with charts, diagrams, and other clues to help you along on your quest to become … Read more about Disruptive Technology – I Love You…And I Hate You