There are many different pieces of the local internet optimization puzzle that help small businesses be found online. It begins with a strong website, content creation, and social media presence. As your web presence grows and your own website begins to rank well in search engine rankings, it's … Read more about Why Local Citations Matter for Your Business
As frustrated as I am myself right now with recent “advances” in technology and with questions aplenty, the title today is meant quite literally. I’d love to tell you that there is an easy path through it all, paved with charts, diagrams, and other clues to help you along on your quest to become … Read more about Disruptive Technology – I Love You…And I Hate You
I think it’s safe to assume that if you’re reading this you are smarter than the average bear when it comes to all things Internet. As marketers and business owners we have to stay plugged in to all of the things that have an impact in how well or how poorly we show up on the Internet. This is … Read more about What The Average Consumer Understands About Search Engines And SEO: Diddly-Squat.
I’d love to tell you that today’s title is in jest…but it’s not. The digital marketing landscape is in fact quite dangerous. Avoiding the topic and remaining ignorant are not a viable option either; this attitude carries a whole different set of consequences for your business. Today I want to … Read more about The Hazards of Digital Marketing: Pandas, Penguins, and Androids…Oh My!
Small businesses have been fighting an uphill battle for years when it comes to internet marketing. As search engines continue to fine tune their algorithms to prevent poor quality search results, it has become harder for everyone who is not an internet marketer (who are constantly trying to adjust) … Read more about Optimizing Your Google Local Listing
Thank goodness we are not forced to paddle upstream against the current. As a small business (any size business actually) we are being swept along with the ebb and flow as technology advances and best practices dictate. Friends, we are all subject to greater forces than ourselves. No matter your … Read more about The Rising Water That Floats Your Little Boat: Google+
The past few weeks have caused major headaches for users of Google Places. Businesses, for what seemed as if no reason, were hit with a blow to their Places ranking with little or no explanation as to why their listing suffered. This past July, Google announced that it would be dropping outside … Read more about How to Improve Your Google Places Ranking