Creating a successful web presence in 2017 takes time and effort, and we think that's a good thing! During the early years of Google, Lycos, and AltaVista, being found online was more of a game of who could manipulate the data more. Today, search engines like Google and Bing pull together hundreds … Read more about How to Create a Successful Web Presence in 2017 [Infographic]
Online visibility is only half of the battle. It's usually won through a mixture of search engine optimization (SEO), paid advertising (social media ads, Google AdWords, etc), email marketing, and a strong social media strategy. All of these disciplines come together to make up your web … Read more about What Happens After a Customer Leaves Your Site
Do you want to know one of the most abused and biggest mistakes we see when checking out Family Entertainment Center (FEC) Instagram accounts? It's a feed filled with event posters... especially the ones that aren't even made for Instagram (sizing is a dead giveaway). When we hear from small … Read more about Making Instagram Work for Your Small Business
When it comes to choosing which Internet marketing channel to use for your business, how do you know which one will bring you the best return on investment (ROI)? Conductor, an Internet analytics business, has pulled together some valuable information that examines which online channel brings … Read more about Which Internet Marketing Channel Brings You the Most Customers? [Infographic]
It’s a fact; you fit squarely into one of the two camps. You either realize the benefits of creating original content for your web presence and you put forth the effort to create it...or you do not. I suppose that there could be a third group – those that realize the need for and the benefits of … Read more about Content Marketing – The Haves and the Have Nots
In a recent report from Forrester Research entitled “How Consumers Found Websites in 2012”, social media was second only to search when respondents were asked how they typically found websites that they’ve visited in the past month.For those of you who remain skeptical as to whether or not … Read more about The Second Most Popular Way That People Find Your Website…
I think it’s safe to assume that if you’re reading this you are smarter than the average bear when it comes to all things Internet. As marketers and business owners we have to stay plugged in to all of the things that have an impact in how well or how poorly we show up on the Internet. This is … Read more about What The Average Consumer Understands About Search Engines And SEO: Diddly-Squat.
Do you know exactly who makes up your target market? What demographic does your product or service appeal to the most? Have you ever really considered whether or not you yourself are a part of that same audience and demographic?I ask because it is supremely important as a business owner that you … Read more about It’s Hard For An Old Dude To Market To These Kids In Ugly Clothes