Over the past few years, Google has been working hard to campaign for site owners to make the switch from HTTP to HTTPS encryption by installing what’s called an SSL Certificate to their server. In 2018, the Google Chrome browser gradually started marking sites whose URL contained HTTP:// as “not … Read more about A Safer Web is Coming – Is Your Site HTTPS Ready?
We love paid traffic at TrustWorkz. It's one of the best ways to quickly drive qualified leads to our customers. However, one of the best returns on investment will typically come from a search engine optimization (SEO) strategy. For local businesses, showing up for searches with local intent is … Read more about What Goes Into Local Search Engine Optimization?
Have you ever heard the phrase, "marketers ruin everything"? When you sit back and think, it becomes undeniably true. Whether it's TV ads, print ads, or even Facebook, marketers love to take advantage of an opportunity and squeeze every possible dollar out of it. Hey, it's our job!As 2017 … Read more about 5 Keys to FEC & Park Marketing Success in 2017
The trampoline park industry is relatively young. Their youth has allowed them to stay flexible, test new concepts, and also attract rapid growth. You could even say that their growth has pushed the family entertainment industry as a whole to evolve as well.While many things about the trampoline … Read more about Are Trampoline Parks Missing Out on Marketing Gold?
"Near Me" searches in Google, such as, "breakfast near me" grew 130% year over year (YoY) overall and they grew even faster on mobile (146% YoY). Also according to Google, 88% of "near me" searches happened on a mobile device. As the mobile world continues to grow and evolve, these types of searches … Read more about “Near Me” Searches and Your Local Business
Over the past few years, experts have been saying that the death of local retail stores is upon us! While the online marketplace continues to grow, local businesses have a differential advantage to keep their market coming back to them. The exciting news is that it's just getting started!A … Read more about Know Your Boundaries to Say “No” to Boundaries
SEO. It typically stands for Search Engine Optimization. We discuss how we also look at SEO as an acronym for Search Experience Optimization. It's a slightly different perspective on Internet marketing, but one that is extremely important to the future (and current state) of small businesses being … Read more about Search Experience Optimization for Small Business – #AskAWebOp Ep 48
Year after year, news publications and bloggers sound the alarms and claim that the sky is falling in regards to how businesses can optimize their websites to be found more frequently in search engines. It's true that search engines like Google are making it more difficult for some businesses to be … Read more about Meeting Your Customers with Their Search Intent