The TrustWorkz team was thrilled to contribute to the April 2021 issue of International Bowling Industry magazine. Social media manager Katelyn weighed in with her best tips for bowling alley proprietors in the face of the "new normal" of a post-COVID world. Check out the "Expert Alley" feature … Read more about TrustWorkz in International Bowling Industry Magazine
It has now been more than a year since the initial COVID-19 shutdowns across the US, and we’re finally starting to see a light at the end of the tunnel. The pandemic is not over by any means, but according to the CDC, over 51 million people (15% of the U.S. population) are now fully vaccinated … Read more about A Year and Counting: Marketing Lessons from the COVID Pandemic
Google Analytics is a powerful web analytics tool, allowing you to track a wide variety of website data including site performance, traffic, and user behavior. All that extra information can be intimidating - but a few simple tips can give you the confidence to use this invaluable asset to set your … Read more about Let the Data Drive: 3 Reasons Why You Should Be Using Google Analytics
As every businessperson knows, establishing a positive brand reputation is not something that comes easily. It takes time and effort to nurture loyalty among customers who prefer your brand over the competition. While promoting your products or services may come more naturally, your customers are … Read more about Are You Leveraging Your Digital Channels to Gain Customer Reviews?
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often than not, they’re the first association that customers have with your brand. But in the age of social media and with the growing popularity of … Read more about How To Empower Your Employees To Be Advocates For Your Business
The coronavirus has caused a shift in all of our lives. The way we do business and operate day-to-day has changed for good. Pivoting, in every sense of the word, has become vital. As a marketer, I've become quite comfortable with pivoting. We’re always on the cutting edge of marketing, technology, … Read more about Why the Term “Pivot” Should be a Part of Your Marketing Strategy
Right now, you have advice flying at you from every angle. Some of it is useful. (“Check out the best cleaners for bowling centers — we use Froggy’s!”). Some is vague and unoriginal. (“Enforce social distancing when you reopen.”) Some is simply a waste of pixels. (I swear every WFH blog I read tells … Read more about Everything You Need to Know about Marketing for Your Reopening
Baking has always been a hobby of mine, but in the wake of COVID-19, I joined the hordes of other wannabe pastry chefs in pursuit of the perfect chocolate chip cookie recipe and a successful sourdough starter. Baking is a great escape—it requires concentration, consistency, and creativity, all of … Read more about 4 Social Media Lessons I Learned from Baking