The end of March marks some notable milestones. The obvious one is the start of spring (despite this cold weather we can’t seem to shake) and its symbolism of growth and new life. It also marks the closure of the first quarter of the year. This is a great time to assess what has and has not been … Read more about Reflecting on Q1 and Planning for Success
This Valentine's Day, I wanted to bring you things that sparked joy in the marketing world.*Cue Marie Kondo* In this busy world, where marketing hits you in every aspect of life, I compiled a short list of 5 things that I love. Marketing I Love This Valentine's Day I love Pepsi’s … Read more about I’m Heart-eyes for These Marketing Ideas
You can’t run a business in today’s competitive marketplace without investing in digital marketing. Even if your products and services are a notch above your competitors, you will have a hard time selling them without engaging in promotional work. This is easier said than done, especially if you are … Read more about 7 Reasons Why Your Small Business Needs a Marketing Strategy
“What’s your family’s favorite thing to do in town?” How many times have you asked a friend that question? If you’re anything like us, you Googled their answer as soon as they finished talking. Flashy graphics and catchy copy can dazzle potential customers, but nothing beats good, old fashioned … Read more about Everyday Influencers – The Power of Your Online Reputation
For years now, Facebook has been one of the most effective ways for businesses to reach communities. It promotes customer service, user experience, and the exchange of information, which is great for both businesses and their audiences. But social media is anything but static, and Facebook's most … Read more about Facebook Changes the Game (Here’s How to Keep Up)
Successful social media strategy is all about connecting with a community, and Instagram’s latest update makes it easier than ever to reach new audiences and deliver information that turns followers into customers. The ability to search for hashtags on Instagram isn’t new, but this update allows … Read more about Four Little Lines, One Big Opportunity
Marketing automation comes in many different forms, but email marketing can be one of the most beneficial and easiest to implement for a small business.While email open rates continue to drop (for some at least...), a person signing up for your list using their email address is the equivalent of … Read more about 5 Simple Email Automation Ideas That Can Drive Revenue for Your Small Business
Local businesses can take advantage of the recent economic optimism by updating their web presence. There are a significant amount of opportunities for local businesses to stand out stand out by executing on the things that most ignore. Try these marketing tips to help boost your local business. … Read more about Ways to Make Your Local Business Stand Out Above the Competition!