Millennials. Love ‘em or love to talk about ‘em, there’s no denying they have some serious purchasing power. You may think of Millennials as college kids and twenty-somethings, but today’s largest generation includes anyone born from 1981 to 1996. That makes them a generation of post-grads, … Read more about 5 Key Marketing Strategies Your Family Entertainment Center Needs to Succeed
Why are reviews important for your business and your customers? In this day and age, everyone and everything is online. If you’re looking for a fun new spot to host a girls’ night or take the family bowling, what's your first move? Most likely you’re going to search Google for what you’re looking … Read more about Google Reviews: Why Customer Chatter Matters
When you have a limited marketing budget, it’s tempting to dump 100% of it into strategies that put instant green in your bank account. And trust me, I’m all about that “notification high” of seeing real-time purchases filling up your inbox. That’s why TrustWorkz utilizes tools like FetchRev to … Read more about What Is Social Proof (and Why Should You Care)?
Atlas Roofing Corporation's HP42 Product Launch The Challenge When Atlas Roofing Corporation launched a revolutionary new shingle, they were prepared to elevate the roofing experience for contractors and homeowners everywhere. HP42 is a BFD (Bigger Faster Design). The biggest shingle in America, … Read more about TrustWorkz and Atlas Roofing Win Gold for HP42 Product Launch
The end of March marks some notable milestones. The obvious one is the start of spring (despite this cold weather we can’t seem to shake) and its symbolism of growth and new life. It also marks the closure of the first quarter of the year. This is a great time to assess what has and has not been … Read more about Reflecting on Q1 and Planning for Success
This Valentine's Day, I wanted to bring you things that sparked joy in the marketing world.*Cue Marie Kondo* In this busy world, where marketing hits you in every aspect of life, I compiled a short list of 5 things that I love. Marketing I Love This Valentine's Day I love Pepsi’s … Read more about I’m Heart-eyes for These Marketing Ideas
You can’t run a business in today’s competitive marketplace without investing in digital marketing. Even if your products and services are a notch above your competitors, you will have a hard time selling them without engaging in promotional work. This is easier said than done, especially if you are … Read more about 7 Reasons Why Your Small Business Needs a Marketing Strategy
“What’s your family’s favorite thing to do in town?” How many times have you asked a friend that question? If you’re anything like us, you Googled their answer as soon as they finished talking. Flashy graphics and catchy copy can dazzle potential customers, but nothing beats good, old fashioned … Read more about Everyday Influencers – The Power of Your Online Reputation