One of the most essential parts of creating a social media strategy is to have some parameters for yourself and your team. A social media mission can help your strategy stay in the right direction, even if you have multiple voices (people) contributing. Kelsey and Taylor discuss their social media … Read more about Our Social Media Mantras – #AskAWebOp Ep 49
Over the past few years, experts have been saying that the death of local retail stores is upon us! While the online marketplace continues to grow, local businesses have a differential advantage to keep their market coming back to them. The exciting news is that it's just getting started!A … Read more about Know Your Boundaries to Say “No” to Boundaries
Only about 1% of Internet users actually create content. That means that there is a massive opportunity for your small business to create, share, and promote content because 99 of 100 people are just sitting there waiting to consume it. Many small businesses are creating content, but most will also … Read more about There’s More Noise – Don’t Give Up, Get Better
The most dangerous phrase in the language is, "We've always done it this way." - Grace Hopper, Rear Admiral US Navy We work with a wide variety of small businesses that use an even wider variety of ways to reach their target customers. From billboards to Google AdWords, we've probably seen it all. … Read more about Trying to Fit Digital Into the Traditional Marketing Box
Does your small business have regulars? You know, those same customers who come in each week to shop, eat, or play. By now you probably know them by name. You may even know their kids’ names. Over time, you will learn more about your customers, and they will learn more about you. You value their … Read more about Building Online Relationships in 3 Easy Steps!
If live streaming is not part of your current marketing strategy, then it might be time to reevaluate. With apps like Periscope, Meerkat, and Facebook Live, the ability to live stream has become easier than ever. Now, anyone can be a show host, reporter or broadcaster with their smartphone.Not … Read more about Getting the Most Out of Periscope Live Streaming
Are you aware of the digital shift right now? It's been going on for a few years now, but it has only just started to become more obvious.We're currently living in a time where the amount of content hitting the Internet is at a surplus. The reasons vary, but much of it boils down to the fact … Read more about Use Personalized and Relevant Content to Drive Your Online Marketing
We know you have been waiting for the results from the survey. Remain calm. They have arrived!Our 2015 Internet Marketing Survey for the family entertainment industry was a huge success. We were able to gather information from a wide variety of associations and industries within family … Read more about The 2015 State of Internet Marketing for FECs