I'm in a summer state of mind If you’re anything like me, the end of winter is like seeing the light at the end of the tunnel. Warmer weather is finally coming our way! While I’m personally preparing for lake days, outdoor activities, and LOTS of sunshine, I have to remind myself that I need to … Read more about Kids Are Ready for Summer! Is Your FEC?
via GIPHYIf you’ve ever Googled a marketing plan for your amusement park, you may have noticed a common theme. As of this writing, 20% of the page 1 results for “theme park marketing strategy” discuss why you should make like The Mouse in your marketing plan. As someone who’s mildly obsessed … Read more about Marketing Strategies for Your Theme Park: 3 Things NOT to Do Like Disney
If there’s one constant in digital marketing, it’s forward-thinking strategies. Since digital trends are always changing, marketers and business owners must constantly prepare for what’s to come by keeping tabs on big brands and key players in the digital sphere. If you don’t keep up, you’ll miss … Read more about We’re Watching You: Digital marketing strategies to keep an eye on in 2020
I love to travel. My bank account? Not so much. That’s why when I travel, I’m committed to making the most of it. I compare prices, research the top attractions, and read a book’s worth of blogs to find those off-the-beaten-path destinations that can make or break a trip. But my quest for the … Read more about (Un)Luck of the Irish: What a Flat Tire Taught Me about Marketing Success
Is your family entertainment center ready for the rush of holiday party-goers headed your way? Businesses that plan ahead, strategize a plan of action, and invest in tools to help market events are the ones most likely to see a successful return this holiday season. Whether your seasonal FEC … Read more about The Insider’s Guide to Promoting Your FEC’s Holiday Event
It seems that just when everything is going smoothly, you catch wind of a new competitor moving in on your territory. While this big change can make your head spin, I have a few tips on how to stay on top of your game!Snoop! Find out everything you can about the “new guys on the block.” Who … Read more about How to Stay on Top When Competitors Move In
It’s the season of ghosts and ghouls, but there’s one recurring nightmare that sends shivers down the spine of every business owner: Search Engine Optimization! There’s no denying that the spectre of SEO can be intimidating, but this essential element of a successful digital marketing strategy … Read more about 5 Scary SEO Mistakes That Might Be Haunting Your Business
When I ask business owners about their social media presence, I often see a look of panic in their eyes. They know they should be on Facebook and Instagram . . . but what about SnapChat? Or Twitter? And what even is Tik Tok? As someone whose job it is to keep up with the ever-changing landscape of … Read more about Social Media Bootcamp for Your Small Business