User experience (UX) is one of those things that is rarely noticed unless it’s bad. Like all good designs, from the chair you’re sitting in to the mug you’re sipping from, a good e-commerce site provides a smooth, seamless experience. Your site should make the process of purchasing something as … Read more about How to Ensure Positive User Experiences on Your E-Commerce Site
How To Empower Your Employees To Be Advocates For Your Business
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often than not, they’re the first association that customers have with your brand. But in the age of social media and with the growing popularity of … Read more about How To Empower Your Employees To Be Advocates For Your Business
The Ultimate Marketing Lingo Cheat Sheet
You’re not a digital marketer, you’re a business owner. You have too much on your plate to think about all that online stuff, and you’re pretty sure that “CPC” is some modern form of hieroglyphics anyway. That’s why you hired TrustWorkz: to take care of things like “SEO” and “SERPs” so you can focus … Read more about The Ultimate Marketing Lingo Cheat Sheet
Which Website Platform Reigns Supreme?
A website is one of the most powerful tools a business can use to grow its customer-base. It’s the foundation of a brand’s online presence, a place where customers can find anything from directions to online deals. But simply owning online real estate isn’t enough. Your business’ website must be … Read more about Which Website Platform Reigns Supreme?
6 Essential WordPress Plugins for Local Businesses
Just in case you're not familiar with WordPress, it is an open source content management system (CMS) that thousands of businesses worldwide use to build their websites. WordPress comes in two sizes: WordPress.com and WordPress.org. Both systems are free to use, but WordPress.org provides business … Read more about 6 Essential WordPress Plugins for Local Businesses
EVENT: WordPress 101 at Roam Dunwoody
Your website is your first impression online and making sure that it's branded, optimized and mobile responsive is essential. If you are looking to enhance your website or looking to learn more about your Wordpress platform, we encourage you to join us on October 15th from 12:00 to 1:00 at Roam … Read more about EVENT: WordPress 101 at Roam Dunwoody
Pressgram – A Powerful New Photo Sharing App (Super-Useful For Business Blogs)
Today was supposed to be part 3 of my series entitled Internet Marketing – Why Most Small Businesses Just Can’t Seem To Get It Right. I will post the conclusion next week. Something happened yesterday that I think is pretty exciting and I just had to share it! I was invited early to be a … Read more about Pressgram – A Powerful New Photo Sharing App (Super-Useful For Business Blogs)
Your Website: Simply Static or Malleable Workhorse?
The Website: This is the centerpiece of your web presence and should be the hub for all other online activity. Your website is the one piece of owned media that falls within your complete control. Other online touch points such as social networks are not owned by you and can be shut down or … Read more about Your Website: Simply Static or Malleable Workhorse?