Facebook has over 1.4 BILLION active users daily. That means over 2.8 billion eyes are consuming content on Facebook every day, and your ads could be a part of it!
The purpose of ads on any social network is to drive traffic to your business, whether that means continuing to your website or visiting a physical location. Much like radio ads in the 90s, Social Media ads are able to meet the user where they are spending lots of time and are not likely to leave quickly. The beauty of Social Media ads, however, is that they can be tailored to specific users! For example, users who follow and interact with content involving rock climbing may see ads for rock climbing equipment. With social media, the task is to mold the ad algorithms of each platform to find your audience and sell more!
While Social Media ads are the current golden child of advertising, the importance of search engine ads cannot be overstated. Particularly, the flexibility of Google Ads is especially attractive. While traditional search engine results ads are available and quite effective, unique features like promoting your business on Google maps are available, allowing your location to be seen by anyone navigating in the area! Interesting ad solutions like this keep your target audience from getting bored with traditional ads, and also serve as a relatively unobtrusive way to get your name out there.
While all of these ad terms may seem confusing, here at Trustworkz we’re ready to help you through the process! If you have any questions or concerns about starting digital ads for your business, be sure to give the experts at Trustworkz a call! https://trustworkz.com/our-services/paid-ads/