#60SecondFix Episode 1 – You Can’t Improve What You Don’t Measure

We’re excited to introduce a new series, called 60 Second Marketing Fix (#60SecondFix)! Small business owners are short on time and you need information FAST. Our new series is meant to give you marketing and small business insight so that you can stay up-to-date and hopefully learn something new.

Our first episode is by me, Kevin Ekmark (see bio below). As a business owner myself, I can’t stand the idea of my team or myself wasting time or money on things that don’t matter. That’s why we love analytics! We use reporting and analytics to track everything from sales, customer service, and our own marketing so that we can constantly improve our processes and strategies.

Do you have a quick minute? Watch today’s #60SecondFix!

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About Kevin Ekmark

Kevin is a founding partner at TrustWorkz, Inc. He also blogs about marketing and leadership on his personal website. You can follow along or contact Kevin on Twitter via @KevinEkmark or on LinkedIn.