You’re the expert. Now it’s time to prove it!
Blogging is a keystone of inbound marketing. Okay, what does that mean? Think of your blog as a giant magnet. Instead of pushing promotions at customers (outbound marketing), you’re pulling them to you with the irresistible appeal of entertainment, education, and self-enrichment. Your blog provides value to the people in your local community by telling engaging stories, answering tough questions, sharing useful how-to’s, and giving customers a peek behind the curtain of your business. In essence, you’re showing people who you are and why they should care.
Unlike more traditional marketing tactics, blogging develops trust. You’re not selling a single purchase, you’re creating a lifelong customer. And that’s something worth investing in.