Ep 17 – #AskAWebOp – Facebook “M” and Why It Takes a Human

Kelsey and Kevin cover Facebook’s new virtual assistant, “M”, and what it might mean for users and businesses. Here’s what you need to know about “M”:

  • “M” is a virtual assistant, similar to Siri on Apple iOS or Cortona by Microsoft.
  • Facebook has only pushed a limited beta test – Most people do not have “M” yet.
  • “M” works through Facebook’s Messenger App – A service that supports over 800 million users.
  • The service uses a hybrid of artificial intelligence (AI) and human power.

If you want to see “M” in action, Jackson Hall, head of Product Design at Wealth Coin, shared few screen shots from his interactions which can be found on The Next Web.

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About Kevin Ekmark

Kevin is a founding partner at TrustWorkz, Inc. He also blogs about marketing and leadership on his personal website. You can follow along or contact Kevin on Twitter via @KevinEkmark or on LinkedIn.