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Okay, what does that mean? Think of your blog as a giant magnet. Instead of pushing promotions at customers (outbound marketing), you’re pulling them to you with the irresistible appeal of entertainment, education, and self-enrichment. Your blog provides value to the people in your local community by telling engaging stories, answering tough questions, sharing useful how-to’s, and giving customers a peek behind the curtain of your business. In essence, you’re showing people who you are and why they should care.
Your blog is typically the section of your website most frequently updated. With Google placing a heavy emphasis on original content in its rankings, a blog can be a great digital marketing tool for your business. In fact, a blog can help you improve your search engine rankings, increase your traffic, and increase your sales. Whether you want to share your business expertise, showcase your business’s products and services, or drive traffic to your website, blogging is an important marketing tool for your business.
Unlike more traditional marketing tactics, blogging develops trust. You’re not selling a single purchase, you’re creating a lifelong customer. And that’s something worth investing in.
Not many businesses with blogs know how to use them effectively to drive traffic, increase leads, and generate sales.