If you’ve ever poured your heart into a blog post, hours of research, strategic keyword planning, and beautiful formatting, only to watch it suddenly vanish from AI-powered search tools like ChatGPT or Perplexity… you’re not imagining things. In today’s AI-driven search landscape, evergreen content doesn’t stay evergreen nearly as long as it used to.
However, with the right refresh strategy, your top-performing posts can stay visible, valuable, and working hard for your business. TrustWorkz helps small businesses do exactly that.
Let’s break down why content expires faster now, and what you can do to stay ahead.
Evergreen Content Has A Shorter Shelf Life, Thanks, AI
Traditional search engines would let a solid, well-written guide rank for years. But AI search tools favor recency and active upkeep. A guide from 2023 might be incredibly detailed, but a competitor who updated their post last month is now getting all the visibility.
AI thinks: “New examples, updated data, or recent mentions? Yes? Great, this one is more helpful.”
That means your content now has something similar to an expiration date, often around 90 days.
Fresh Content Matters More Than Ever
A quick date update won’t fool AI. You need to make real improvements:
- Add new sections (500+ words)
- Update screenshots and examples
- Refresh stats and data
- Add FAQs addressing today’s questions
- Update schema and metadata
- Build fresh internal and external links
Not sure where to start? Your analytics will tell you which pieces have started to dip in traffic or keyword rankings. Those should be first on your refresh list.
Build A Sustainable Refresh System (Your Future Self Will Thank You)
A smart content strategy now includes updating as much as creating. Think of it like your content’s skincare routine; consistent maintenance keeps it glowing.
A simple tiered approach helps:
- Tier 1: Your high-traffic, high-conversion pieces. You’ll want to refresh these every 60–90 days.
- Tier 2: Supporting content. You’ll want to refresh these every 6 months.
- Tier 3: Stable, foundational pieces. You’ll want to audit these once per year.
This keeps your workload realistic and your visibility strong.
Want to stay visible in an AI search world? We’ve got you.
We help businesses protect their most valuable content and keep it performing, even as search evolves.
If you’re ready to build a refresh system that actually works, check out our website content services.
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Your content can stay evergreen. It just needs a little more watering than it used to.
Let’s grow something great together.
