Established in 1980, Chukkar Farm Polo Club and Event Facility is located in Alpharetta, Georgia. Local Atlanta residents typically book weddings, concerts, fundraisers, and corporate events with Chukkar Farm in addition to participating in polo. Chukkar Farm participates in content marketing, social media management, and Yext Local Listing and Reputation Management services with TrustWorkz. When we began our partnership, Chukkar Farm was not ranking in Google for important keywords such as “Atlanta Polo Club” or “Outdoor Wedding Venues”.
Goals
- Improve search engine (Google, Bing, Yahoo) visibility
- Improve search engine rankings for priority keywords
- Increase online referrals and reservations
- Improve social media presence
Results
- Facebook Page Likes (non paid) increased by 168% in one year
- Organic (non paid) Google traffic improved by 109% year over year (YoY)
- Organic traffic from Yahoo improved by 157%. and Bing improved by 54% YoY
- Traffic to special landing pages helped improve search visiblity, user experience, and customer conversions:
- Weddings landing page traffic from Google improved by 239% YoY
- Concert series landing page has improved by 314% YoY in search engine traffic
- Events calendar landing page improved by 275% YoY in organic traffic
- Over 400 wedding online booking requests (in 12 months)