Kelsey and Taylor discuss the importance of adding value in your Internet marketing in Episode 18 of #AskAWebOp. What does adding value look like for your brand? Their discussion goes back to the thousands of Web Presence Audits that we have performed over the years. A common theme for small business social media and content marketing is that it’s all about making the sale right then and there. However, most of us originally joined social media because we wanted to connect with friends and family. The last thing we were expecting as consumers is a sales pitch. Right? Kelsey and Taylor dive into the idea of adding value with your content first, and then asking for the sale. Watch episode 18 and let us know what you think! Do you have questions that you would like to be featured on our next episode? Go to Facebook, Twitter, or Instagram and use #AskAWebOp in your text or video question.
Customer Reviews Matter: How to Get More 5-Star Reviews and Handle Bad Ones
Before trying a new restaurant, booking a service, or buying something online, what’s the first thing you do? Check the reviews, right? Your customers do the same. Online reviews shape your business’s reputation, and whether it’s a glowing 5-star review or a not-so-great one, how you handle them can make