Why Small Business Benefits Most from Evergreen Content

Every year as the Super Bowl rolls around, “viral content” seems to be the buzz phrase thrown around. Companies dream of a YouTube video, blog post, or Instagram photo that is shared across the world and back again, leading to unparalleled exposure and increased revenue. Viral content can help brands gain large boosts in exposure in a short amount of time. Nabisco’s Oreo had amazing viral content success during the Super Bowl this year by taking advantage of the 30 minute black out. While this might be a huge instant win for Oreo, I think that there are better, more practical approaches to content marketing for small businesses. Rather than hoping to share 2013’s most prolific photo of the year for your business, maybe it is better to focus on creating evergreen content for your website.

spruce

Evergreen Content vs Everything Else

Evergreen content comes from blog posts and articles on your website that serve your audience with valuable information over a long period of time. You can expect evergreen content to almost always be relevant to your current and potential clients searching for your small business online.

An example of evergreen content for our Green Industry clients would be a blog post titled, “Low Maintenance Flowering Shrubs.” This is a post that will last through the years, and can become a powerful piece to your overall web presence. Content that might receive more social or immediate in nature would be titled, “5 Landscape Design Trends in 2013.” A post like this could be expected to provide most of its value during a certain period of time. The evergreen blog post, however, will last as a valuable resource for years to come.

Maximizing Evergreen Content Value

Evergreen content can be planned, or its value can be realized later on after launching it on the internet. Either way, the content might require very few updates overtime to maintain accuracy and value. Using evergreen blogs on your website will help internet users find your website using a larger variety of search terms. This exposes your web presence to more people over time, and increases your ability to become an authority in your market. Over time, websites in your niche outside of your market might share your evergreen content on their websites as well. This is another benefit of creating valuable content and sharing it on your website. Quality content often attracts links from other websites, which are like the original “Like” on Facebook for websites. Your blog posts will eventually lend credibility to your status as the expert for what you do in your local market.

Evergreen content provides a strong backbone to your overall internet marketing strategy that can last for years. There aren’t many marketing options available for small businesses that have the ability to impact exposure for years like evergreen content. How do you plan on making a lasting impression with your web presence for years to come?

 

Photo via Arthur Chapman

KEEP READING

How To
Guest Writer

Four Tips for Interacting with Customers Online!

Today, the way businesses interact with customers online can greatly impact their reputation and success. From handling customer praise to addressing complaints, maintaining proper online etiquette is essential.  Here are four tips for businesses to effectively engage with customers while navigating the realm of online feedback: 1. Respond Promptly and

Read More »
Blog
Guest Writer

ACTION! 4 Short-Form Video Tips to Help You Make Movie Magic

Short-form video is the number one form of content capturing eyes and ears online right now, but many businesses are hesitant to get started making and posting this kind of content for their business. Many fear they don’t have the technical knowledge to deal with filming and editing, some are

Read More »
Blog
Guest Writer

What’s Going on with TikTok?

TikTok, the wildly popular social media platform known for its short-form videos, has found itself at the center of a contentious debate at the federal government level. With concerns ranging from national security to data privacy, the push to ban TikTok has gained significant traction in recent months. At the

Read More »
Blog
Steven Saxton

Five Web Terms You Should Know!

With a history spanning over 30 years, the internet seems to come up with a new technological term every day! It’s hard to keep up, so here are five important web terms you should know to help keep you and your business current! Hosting: The place where your website lives

Read More »
Blog
Guest Writer

Why Is Two-Factor Authentication So Important?

Today we are dominated by digital interactions, so protecting our online accounts and sensitive information has become paramount. One of the most effective tools in this regard is two-factor authentication (2FA). But what exactly is 2FA, why is it so crucial, and how can you enable it across various platforms?

Read More »