Which Internet Marketing Channel Brings You the Most Customers? [Infographic]

Which Internet Marketing Channels Work Best?

Which Internet Marketing Channels Work Best?

When it comes to choosing which Internet marketing channel to use for your business, how do you know which one will bring you the best return on investment (ROI)? Conductor, an Internet analytics business, has pulled together some valuable information that examines which online channel brings businesses the most visits. Some of the data may surprise you, especially regarding the importance of email marketing.

How Organic Search Dominates

According to the data collected by Conductor, organic search brings in the most visitors to a website. Additionally, visitors that discover a website via search engines are two times more likely to be “extremely engaged” with the site. This data illustrates just how important it is for your business to be found on search engines like Google and Bing.

Should You Consider Email Marketing?

Email newsletters were the second most successful Internet marketing channel for drawing visits to websites. With the rise of social media, the power of email marketing has been often overlooked and forgotten. Data from Conductor and other reliable sources show that email newsletters are still a powerful way for businesses to connect with people. Business owners that want to use email marketing should consider using tools like Constant Contact or MailChimp to manage their email campaigns.

Social Media as a Versatile Marketing Tool

Social Media ranked third in this study regarding how well it performed in bringing new visitors to websites. Our customers’ data shows a similar story when it comes to traffic from social media. While organic search is by far the greatest driver of traffic for our clients, social media still plays a major role. Facebook and Google + in particular, tend to be the top two referring websites for our clients. Social media channels play an important role in customer engagement, reputation management, and sales. Overall, social media is a versatile tool for businesses to use in their marketing strategy.

Click the image to enlarge the infographic below. 

Infographic-Which-Marketing-Channel-Gets-You-the-Most-Bang-for-Your-Click-social-media-search-engine-PPC-or-email

KEEP READING

Blog
Guest Writer

ACTION! 4 Short-Form Video Tips to Help You Make Movie Magic

Short-form video is the number one form of content capturing eyes and ears online right now, but many businesses are hesitant to get started making and posting this kind of content for their business. Many fear they don’t have the technical knowledge to deal with filming and editing, some are

Read More »
Blog
Steven Saxton

Five Web Terms You Should Know!

With a history spanning over 30 years, the internet seems to come up with a new technological term every day! It’s hard to keep up, so here are five important web terms you should know to help keep you and your business current! Hosting: The place where your website lives

Read More »
Blog
Guest Writer

Why Is Two-Factor Authentication So Important?

Today we are dominated by digital interactions, so protecting our online accounts and sensitive information has become paramount. One of the most effective tools in this regard is two-factor authentication (2FA). But what exactly is 2FA, why is it so crucial, and how can you enable it across various platforms?

Read More »
Insights
Guest Writer

2024: The Year of Insight

When it comes to your business, there’s nothing more important to you than information. At TrustWorkz, we know the very real impact having all of the information can have on your bottom line, so we’ve developed some new packages that are ready to unmask important aspects of your digital marketing

Read More »
Blog
Guest Writer

5 Ways To Keep Customers Coming Back!

Customer retention is the heartbeat of long-term success. Acquiring new customers is undoubtedly crucial, but it’s the art of keeping them coming back that truly defines a brand’s prowess. At TrustWorkz, we recognize the significance of building enduring connections, and we’re here to share five effective strategies to ensure your

Read More »