When it comes to choosing which Internet marketing channel to use for your business, how do you know which one will bring you the best return on investment (ROI)? Conductor, an Internet analytics business, has pulled together some valuable information that examines which online channel brings businesses the most visits. Some of the data may surprise you, especially regarding the importance of email marketing.
How Organic Search Dominates
According to the data collected by Conductor, organic search brings in the most visitors to a website. Additionally, visitors that discover a website via search engines are two times more likely to be “extremely engaged” with the site. This data illustrates just how important it is for your business to be found on search engines like Google and Bing.
Should You Consider Email Marketing?
Email newsletters were the second most successful Internet marketing channel for drawing visits to websites. With the rise of social media, the power of email marketing has been often overlooked and forgotten. Data from Conductor and other reliable sources show that email newsletters are still a powerful way for businesses to connect with people. Business owners that want to use email marketing should consider using tools like Constant Contact or MailChimp to manage their email campaigns.
Social Media as a Versatile Marketing Tool
Social Media ranked third in this study regarding how well it performed in bringing new visitors to websites. Our customers’ data shows a similar story when it comes to traffic from social media. While organic search is by far the greatest driver of traffic for our clients, social media still plays a major role. Facebook and Google + in particular, tend to be the top two referring websites for our clients. Social media channels play an important role in customer engagement, reputation management, and sales. Overall, social media is a versatile tool for businesses to use in their marketing strategy.
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