Kelsey and Taylor discuss the importance of adding value in your Internet marketing in Episode 18 of #AskAWebOp. What does adding value look like for your brand? Their discussion goes back to the thousands of Web Presence Audits that we have performed over the years. A common theme for small business social media and content marketing is that it’s all about making the sale right then and there. However, most of us originally joined social media because we wanted to connect with friends and family. The last thing we were expecting as consumers is a sales pitch. Right? Kelsey and Taylor dive into the idea of adding value with your content first, and then asking for the sale. Watch episode 18 and let us know what you think! Do you have questions that you would like to be featured on our next episode? Go to Facebook, Twitter, or Instagram and use #AskAWebOp in your text or video question.
Who Is Your Audience? Maximizing Your Marketing Budget By Meeting Them Where They Are
One of the biggest questions every business needs to answer is: Who is my audience? Knowing the answer can be the difference between a successful marketing campaign and a wasted budget. Your audience isn’t just everyone. It’s a specific group of people who are most likely to love your product