Kelsey and Taylor discuss the importance of adding value in your Internet marketing in Episode 18 of #AskAWebOp. What does adding value look like for your brand? Their discussion goes back to the thousands of Web Presence Audits that we have performed over the years. A common theme for small business social media and content marketing is that it’s all about making the sale right then and there. However, most of us originally joined social media because we wanted to connect with friends and family. The last thing we were expecting as consumers is a sales pitch. Right? Kelsey and Taylor dive into the idea of adding value with your content first, and then asking for the sale. Watch episode 18 and let us know what you think! Do you have questions that you would like to be featured on our next episode? Go to Facebook, Twitter, or Instagram and use #AskAWebOp in your text or video question.
Evergreen Content In An AI World: Why Your “Always Relevant” Posts Need More Love Than Ever
If you’ve ever poured your heart into a blog post, hours of research, strategic keyword planning, and beautiful formatting, only to watch it suddenly vanish from AI-powered search tools like ChatGPT or Perplexity… you’re not imagining things. In today’s AI-driven search landscape, evergreen content doesn’t stay evergreen nearly as long




