Why Engagement Rules Over Impressions

quality over quantity When it comes to an old school marketing metric, nothing reigns supreme as much as “impressions”. Whether it’s a print ad, Google AdWords, or television ads, marketers love to talk about impressions. It’s a term that we have used too often to quantify results. These numbers matter very little in the grand scheme of things. They have become what we call, a “vanity” metric. While impressions do play a role in marketing goals, there is a metric that is significantly more important than just eyes on your ads. The only number that really matters is the engagement, or activity, that comes from your content.

Quality Over Quantity

In an ideal situation, you should be producing high quality content for your business often. Very often. Businesses that are short on time and money should focus on producing quality over quantity. This is the situation that most family entertainment center owners face with limited staff and time. Many local businesses have the potential to reach thousands of customers in their area through organic searches on Google or paid advertising with Facebook. Over time, you want your content to begin to produce actions. A blog post that was written six weeks ago could lead to a booked birthday party today. A Facebook ad could be the tipping point for that parent that is looking for a last minute plan for their child’s party. A special offer could be the thing that pushes a corporation to book an event. The one thing that will drive action is the quality of the message. Our eyes and ears are being fought over by brands across the world. Content that is compelling will drive action and increase sales.   At the end of the day, quality content seen by a few people that drives action is far more valuable than content seen by thousands that doesn’t resonate. Focus on pushing content that connects with your target audience. Build value, and grow your sales.

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Guest Writer

User-Generated Content and Your Business

       When it comes to promoting your business online, there’s only so much content you can create yourself! This is where content submitted by your customers comes into play! This type of content not only allows customers to feel seen by your business, but also shows potential customers

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Guest Writer

Three Tips for Spring Cleaning Your Digital Presence!

       As the blooms continue and spring begins to slowly roll into summer, it’s the perfect time for businesses to refresh and revitalize their digital presence. When it comes to social media and online marketing, maintaining a clean and professional image is essential for success. We’ve gathered some

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Blog
Guest Writer

Fight Back Against Online Trolls and Bots

       Have you noticed an increase in spam comments on your social media feeds that seem unrelated to your posts or are inflammatory for no apparent reason? It’s not just you – there has been a widespread increase in bot and troll behavior online over the past year,

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How To
Guest Writer

Four Tips for Interacting with Customers Online!

Today, the way businesses interact with customers online can greatly impact their reputation and success. From handling customer praise to addressing complaints, maintaining proper online etiquette is essential.  Here are four tips for businesses to effectively engage with customers while navigating the realm of online feedback: 1. Respond Promptly and

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