Ever since Snapchat launched their paid advertising option in the form of On Demand Geofilters, we have loved experimenting and purchasing ad space for our customers. Snapchat On Demand Geofilters are now one of the most popular services that we are providing for our monthly customers. We have learned a few things about what makes a campaign successful and what makes it off-the-charts popular. Kelsey and Taylor cover a few questions you need to ask yourself before moving forward with Snapchat On Demand Geofilters for your small business in Episode 37 of #AskAWebOp.
Evergreen Content In An AI World: Why Your “Always Relevant” Posts Need More Love Than Ever
If you’ve ever poured your heart into a blog post, hours of research, strategic keyword planning, and beautiful formatting, only to watch it suddenly vanish from AI-powered search tools like ChatGPT or Perplexity… you’re not imagining things. In today’s AI-driven search landscape, evergreen content doesn’t stay evergreen nearly as long



