Plenty of new updates rolled out during our two weeks off from #AskAWebOp. Instagram’s changes include updates to their ads and how followers are becoming influencers. Meanwhile, Snapchat helps users curate content with a new playlist feature. To round it all out, Google is putting a major emphasis on local data and reputation for Google My Business listings. Watch as Taylor and Kelsey explain the updates and how they will impact your small business.
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Who Is Your Audience? Maximizing Your Marketing Budget By Meeting Them Where They Are
One of the biggest questions every business needs to answer is: Who is my audience? Knowing the answer can be the difference between a successful marketing campaign and a wasted budget. Your audience isn’t just everyone. It’s a specific group of people who are most likely to love your product