Plenty of new updates rolled out during our two weeks off from #AskAWebOp. Instagram’s changes include updates to their ads and how followers are becoming influencers. Meanwhile, Snapchat helps users curate content with a new playlist feature. To round it all out, Google is putting a major emphasis on local data and reputation for Google My Business listings. Watch as Taylor and Kelsey explain the updates and how they will impact your small business.
Evergreen Content In An AI World: Why Your “Always Relevant” Posts Need More Love Than Ever
If you’ve ever poured your heart into a blog post, hours of research, strategic keyword planning, and beautiful formatting, only to watch it suddenly vanish from AI-powered search tools like ChatGPT or Perplexity… you’re not imagining things. In today’s AI-driven search landscape, evergreen content doesn’t stay evergreen nearly as long
December 13, 2025
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