Take the Leap with Facebook Retargeting Ads

Let me friend you.

How many times have you heard those words? In today’s social media-driven world, Facebook friending has become synonymous with finding someone worthy of time and investment. That translates to businesses too. When a user likes a business on Facebook, they’re saying that they’re engaged enough with that brand to want to see posts on their personal timeline.

Building an engaging, community-centric Facebook page is a long-term marketing strategy. But how can you reach the right customers at the right time (that time being right now)?

Retargeting Ads for Local Businesses

Facebook ads allow small businesses to compete with big names by putting their brand, services, and seasonal specials on people’s personal Facebook and Instagram feeds, where ads can promote immediate action. At TrustWorkz, we’re taking Facebook ads further for our clients with retargeting campaigns.

So what exactly does a retargeting ad do? It’s simple. We’ll drop a pixel on your website, which allows us to track users who visit certain pages. Depending on the needs of your business, we can keep the retargeting campaign broad (users who visited any page on your website) or narrow (users who put an item into their cart but did not purchase). We can then show specific ads to the customers who are most likely to take action on the product, service, or special you’re advertising.

Retargeting Campaign Case Study

We recently completed a Facebook Ad retargeting campaign. The numbers speak for themselves.

  • Helium retargeting campaignFacebook Ad spend: $150
  • Ad Type: Facebook Retargeting Campaign
  • Ad Clicks: 568
  • Revenue from Ad: Over $6000 in sales!

With over 1.18 billion daily active Facebook users, it’s no surprise that the right marketing strategy can have a dramatic ROI. Facebook’s hard-hitting targeting technology allows us to speak directly to the most valuable users for your business, leading to both short-term profits and long-term brand loyalty.

Want to take advantage of this untapped market of high-value customers? Call today and ask the TrustWorkz team to develop an individualized retargeting strategy to put your local business on the map (and deeper in the green).

KEEP READING

How To
Guest Writer

Four Tips for Interacting with Customers Online!

Today, the way businesses interact with customers online can greatly impact their reputation and success. From handling customer praise to addressing complaints, maintaining proper online etiquette is essential.  Here are four tips for businesses to effectively engage with customers while navigating the realm of online feedback: 1. Respond Promptly and

Read More »
Blog
Guest Writer

ACTION! 4 Short-Form Video Tips to Help You Make Movie Magic

Short-form video is the number one form of content capturing eyes and ears online right now, but many businesses are hesitant to get started making and posting this kind of content for their business. Many fear they don’t have the technical knowledge to deal with filming and editing, some are

Read More »

What’s Going on with TikTok?

      TikTok, the wildly popular social media platform known for its short-form videos, has found itself at the center of a contentious debate at the federal government level. With concerns ranging from national security to data privacy, the push to ban TikTok has gained significant traction in recent

Read More »
Blog
Steven Saxton

Five Web Terms You Should Know!

With a history spanning over 30 years, the internet seems to come up with a new technological term every day! It’s hard to keep up, so here are five important web terms you should know to help keep you and your business current! Hosting: The place where your website lives

Read More »
Blog
Guest Writer

Why Is Two-Factor Authentication So Important?

Today we are dominated by digital interactions, so protecting our online accounts and sensitive information has become paramount. One of the most effective tools in this regard is two-factor authentication (2FA). But what exactly is 2FA, why is it so crucial, and how can you enable it across various platforms?

Read More »