We all know the old cliche: a picture is worth a thousand words. But a picture doesn’t just communicate through its subject matter. The lighting, focus, and composition of an image can say just as much about a business as its subject. And for a lot of FECs, the pics posted on Facebook and Instagram … Read more about How to Make the Most of the Production Studio in Your Pocket
With over 1 billion active daily users, it’s no surprise that many local businesses turn to Facebook to reach and build personal relationships with customers. If you are looking to take advantage of Facebook’s wide user-base, the first step is to set up a Facebook page – different from a personal … Read more about Getting Down to Business: How to Manage Your Facebook Business Page
There's a common misconception that the image is all that matters when it comes to paid ads online. But we've got news for ya; that's false!Ad copy is something that's typically overlooked; once it's written, we move on. However, when ad content is done well, it can greatly improve your ad's … Read more about Improve Your Ad Copy With These Simple Tips
Creating a successful web presence in 2017 takes time and effort, and we think that's a good thing! During the early years of Google, Lycos, and AltaVista, being found online was more of a game of who could manipulate the data more. Today, search engines like Google and Bing pull together hundreds … Read more about How to Create a Successful Web Presence in 2017 [Infographic]
Build a Better Marketing Strategy with these Free Marketing Tools We use a variety of paid and free tools at TrustWorkz to help move the marketing needle for small businesses across the world. Paid tools have their perks, but these free marketing tools can give the competitive edge for most local … Read more about The Best Free Small Business Marketing Tools in 2017
Have you noticed how comfortable people are now with taking selfies in public? While most of us are guilty of taking selfies, it always seemed like something to be ashamed of just a few years ago. An so we tried to sneak them here and there, hoping that no one caught us taking pictures of ourselves … Read more about Go LIVE with Confidence! 7 Tips for Successful Live Streaming
Does your small business have regulars? You know, those same customers who come in each week to shop, eat, or play. By now you probably know them by name. You may even know their kids’ names. Over time, you will learn more about your customers, and they will learn more about you. You value their … Read more about Building Online Relationships in 3 Easy Steps!
Content, content, content. It comes in different forms, and the one that has businesses buzzing over the past few months has been video content. Video isn't new, but it has become significantly more accessible and accepted by business owners. While YouTube has reigned supreme as the 2nd largest … Read more about Bring Video to Your Local Business