When I ask business owners about their social media presence, I often see a look of panic in their eyes. They know they should be on Facebook and Instagram . . . but what about SnapChat? Or Twitter? And what even is Tik Tok? As someone whose job it is to keep up with the ever-changing landscape of … Read more about Social Media Bootcamp for Your Small Business
You’re not a digital marketer, you’re a business owner. You have too much on your plate to think about all that online stuff, and you’re pretty sure that “CPC” is some modern form of hieroglyphics anyway. That’s why you hired TrustWorkz: to take care of things like “SEO” and “SERPs” so you can focus … Read more about The Ultimate Marketing Lingo Cheat Sheet
When you have a limited marketing budget, it’s tempting to dump 100% of it into strategies that put instant green in your bank account. And trust me, I’m all about that “notification high” of seeing real-time purchases filling up your inbox. That’s why TrustWorkz utilizes tools like FetchRev to … Read more about What Is Social Proof (and Why Should You Care)?
We all know the old cliche: a picture is worth a thousand words. But a picture doesn’t just communicate through its subject matter. The lighting, focus, and composition of an image can say just as much about a business as its subject. And for a lot of FECs, the pics posted on Facebook and Instagram … Read more about How to Make the Most of the Production Studio in Your Pocket
With over 1 billion active daily users, it’s no surprise that many local businesses turn to Facebook to reach and build personal relationships with customers. If you are looking to take advantage of Facebook’s wide user-base, the first step is to set up a Facebook page – different from a personal … Read more about Getting Down to Business: How to Manage Your Facebook Business Page
There's a common misconception that the image is all that matters when it comes to paid ads online. But we've got news for ya; that's false!Ad copy is something that's typically overlooked; once it's written, we move on. However, when ad content is done well, it can greatly improve your ad's … Read more about Improve Your Ad Copy With These Simple Tips
Creating a successful web presence in 2017 takes time and effort, and we think that's a good thing! During the early years of Google, Lycos, and AltaVista, being found online was more of a game of who could manipulate the data more. Today, search engines like Google and Bing pull together hundreds … Read more about How to Create a Successful Web Presence in 2017 [Infographic]
Build a Better Marketing Strategy with these Free Marketing Tools We use a variety of paid and free tools at TrustWorkz to help move the marketing needle for small businesses across the world. Paid tools have their perks, but these free marketing tools can give the competitive edge for most local … Read more about The Best Free Small Business Marketing Tools in 2017