Established in 1980, Chukkar Farm Polo Club and Event Facility is located in Alpharetta, Georgia. Local Atlanta residents typically book weddings, concerts, fundraisers, and corporate events with Chukkar Farm in addition to participating in polo. Chukkar Farm participates in content marketing, social media management, and Yext Local Listing and Reputation Management services with TrustWorkz. When we began our partnership, Chukkar Farm was not ranking in Google for important keywords such as “Atlanta Polo Club” or “Outdoor Wedding Venues”.

Goals

Improve search engine (Google, Bing, Yahoo) visibility
Improve search engine rankings for priority keywords
Increase online referrals and reservations
Improve social media presence

Results

Facebook Page Likes (non paid) increased by 168% in one year
Organic (non paid) Google traffic improved by 109% year over year (YoY)
Organic traffic from Yahoo improved by 157%. and Bing improved by 54% YoY
Traffic to special landing pages helped improve search visiblity, user experience, and customer conversions:
- Weddings landing page traffic from Google improved by 239% YoY
- Concert series landing page has improved by 314% YoY in search engine traffic
- Events calendar landing page improved by 275% YoY in organic traffic
Over 400 wedding online booking requests (in 12 months)