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Simply put, a landing page is the first point of contact between your website and a user. These pages are the “doorway” between your advertising and your actual paid conversion. Users navigate to PPC(pay per click) landing pages when they click on an ad.
A good landing page ensures that visitors know immediately what you want them to do—and can easily do it. These pages are focused specifically on one product or service and direct the user toward an action, such as filling out a form. A landing page is the first step in the sales process, and the purpose of the landing page is to convert web visitors into leads.
Landing pages that focus on SEO, or organic landing pages, are typically optimized for a keyword or phrase surrounding a specific product, service, or geographic area. Our team has years of experience with landing page copywriting and will adjust our strategies based on the campaign. Depending on your goals, a combination of PPC and SEO landing pages is usually the best strategy.
There are several elements needed to put together a high-converting landing page. At TrustWorkz, we create compelling messaging that is directly tied to the user’s intent. An effective landing page has a form with a clear call-to-action, is mobile responsive, and complements your branding.
Our Atlanta content marketing agency has years of experience creating quality landing pages that engage and convert users.