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People want to know who you are, what qualifications you have, and how your product or service can solve their problems. This is where your prospects will come to know, like, and trust you—or where they will decide to seek out one of your competitors. That’s where site content comes in.
Writing copy for your website is unlike writing for any other medium. You need to be clear, concise and compelling, all while considering search engine algorithms. Your copy should compel your audience to take a desired action—whether that’s making a purchase or getting in touch with you for more information. By providing website content that’s informative, relevant, and easy to digest, you make it simple for customers to take the next step. Good website content is like a sales director who never stops working. And when done well, it also impresses those hard-to-please Google search algorithms, which is always a win in the world of digital marketing.
Having a strong content strategy is essential. Search engines rank websites based on quality content. The more unique, fresh, and engaging your content is, the higher it will rank in search results and the more likely it will be for visitors to stay on your site and convert.