Why You Need to Build a Reputation Strategy – #60SecondFix Ep 17

With close to 92% of consumers researching online reviews before making a purchase decision, your online reputation matters now more than it ever has before. Sites like Google, Tripadvisor, and Facebook use reviews to help deliver results in online searches. This is just one reason (of many) that a competitor might have better placement in […]

Create a Video for Your Birthday Parties Page

  Give your customers an introduction to how your packages work, what they can expect from their party experience, and even how they can easily book online. It’s so easy to be average these days, so a video provides a personal touch that also stands out. That extra effort to help guide your customers through […]

The Big Local Search Opportunity for Family Entertainment and Amusement Parks – #60SecondFix Ep 15

Over the past few weeks, Google has been making a significant amount of updates to their Google My Business product. This is the service that helps connect consumers to local businesses. From their local guide program to introducing other review sites such as Zagat and Facebook, Google has been very busy with updating their primary […]

How You Can Use Internet Marketing to Improve Your Sales – #60SecondFix Ep 14

The typical sales funnel has completely flipped upside down. Gone are the days of just picking up a phone or walking into a shop, and then closing a sale on the spot. Don’t get me wrong, that can still happen, but it’s fairly rare these days. The thing is that human behavior is changing because […]

3 Internet Marketing Fixes for Franchises and Multi Location SMBs – Ep 13 #60SecondFix

Franchises and multi location businesses have a unique brand power behind their brick and mortar locations, but they’re typically not taking advantage of these opportunities. Kevin discusses three big areas that franchises can focus their attention so that they don’t miss the low hanging fruit with their Internet marketing strategy. Watch episode 13 of #60SecondFix […]

#60SecondFix Ep 9 – You Can Buy Exposure, But You Have to EARN Influence

  If you think that Internet marketing success happens overnight, then you’re going to be unpleasantly surprised by your results. You can go out and buy impressions and exposure through social media and Google. However, you’re going to be throwing a significant amount of money away because you haven’t earned the authority or influence to […]

#60SecondFix Ep 8 – Where Should My Small Business Be On Social Media? It depends…

  By far, one of the most popular questions that we receive is, “which social media networks should I be using to grow my business?” I’m pretty sure that we have covered this question before in #AskAWebOp, but I wanted to add my 2 cents again. Should you be using Facebook, Snapchat, Twitter, or Instagram? […]