Should You Pay for Your Content to Reach More People?

Should you be paying for exposure on Facebook? Absolutely! The concept of content marketing revolves around the idea of delivering relevant, quality, and original information to your (current and soon to be) customers. The goal is to provide them with value, and in turn, they will convert into customers. Recently, Facebook and other social media platforms […]

Facebook Ads 101

What You Must Know Before You Pay for Your Next Ad Organic reach dwindling has many business owners using Facebook frustrated. While there are ways to combat a lower organic reach, Facebook Ads are a great option for many business owners looking to boost their reach or target consumers. Once you realize that Facebook Ads […]

Adjusting to Facebook’s “Promotional Content” Algorithm Update

Algorithm updates… ugh! Over the past year, Facebook has lowered the organic (unpaid) reach for most business page posts. Earlier in November, Facebook made a new announcement that businesses posting “promotional” content would see a significant drop in their organic reach as well. Why Facebook’s Organic Reach Is Declining When you look at the Facebook […]

5 Internet Marketing Strategies for Family Entertainment Franchises

Unlike small businesses with one to three locations, franchises often face difficulty when it comes to producing effective Internet marketing. Typically, the franchisor spends money marketing the corporate presence instead of providing the necessary support for each franchisee’s hyper local market. The result is missed opportunities and revenue that could be pulled from a stronger web […]

99 Incredible Slides (and facts) About The Future Of Business

I came across this incredible slide deck from SAP earlier this week and I wanted to share it today. Statistics are just so much more interesting when accompanied by compelling graphics. I also appreciate that the sources for these numbers are cited – you really have to be careful about where you get your statistics […]

Disruptive Technology – I Love You…And I Hate You

As frustrated as I am myself right now with recent “advances” in technology and with questions aplenty, the title today is meant quite literally. I’d love to tell you that there is an easy path through it all,  paved with charts, diagrams, and other clues to help you along on your quest to become more […]

Facebook For Business Doesn’t Have To Be So Hard

For most of our clients Facebook is one of the most misunderstood social networks. Also worth noting is that when we perform a free analysis of a potential client’s web presence, Facebook and how it works for a business is what people want to know about more than any other metric. Most businesses are using […]