• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
TrustWorkz

TrustWorkz

  • Home
  • Company
    • Our Team
    • Testimonials
    • Case Studies
  • Digital Marketing
    • Web Design
    • Paid Ads
    • SEO
    • Content Marketing
      • Website Content
      • Blog Posts
      • Social Media Posts & Ads
      • Landing Pages for PPC and SEO campaigns
  • Contact Us
  • Client Support
  • Blog

Get Customers To Act With a Call To Action

November 26, 2014 by Taylor McGlamery

internet call to action

If you don’t tell me what you want me to do, how am I supposed to know?

Have you ever heard that line from a spouse, friend of family member? Well, your customers are thinking the same thing! If you don’t tell them what to do on your website, they will just look and leave. This “look and leave” situation doesn’t just increase your bounce rate, but also misses an opportunity for you to sell or educate your customer further.

Calls to action (CTA’s) help decrease your bounce rate by encouraging your customer to navigate to a new page of your website and engage with your brand longer. This provides your business with more opportunities to convert the website visitor into a new customer or party booking!

Calls to Action That Boost Customer Engagement

Here are a few actionable ways to create urgency and call to action buttons on your site:

  • Ask a question that elicits and answer: “Looking for marketing help? Contact us today for more information!”
  • Make sure your “Call Now”, “Book A Demo”, or “Schedule a birthday party” buttons are colorful and stand out.
  • Use call to action language: call now, act today, learn more, sign up for free offer, etc.
  • Connect call to action initiatives to all social media platforms to encourage customers to engage on channels they frequently use.
  • Have a call to action on every page. You never know which link your customer will click, so making sure there is a CTA button on each page is crucial!
  • The more space around a call to action the more attention is drawn to it.

Continue to check back for more from our content marketing checklist. Our next blog post of the series will help you close your blog article in an effective way to help help drive results!

Content Marketing Checklist

  • Catchy headline
  • Attention-grabbing introduction
  • Useful information
  • Reader-friendly format
  • Choosing a visual
  • Call to action
  • Effective Closer

Image: Sumall.com

Filed Under: Blog, Content Marketing, How To, Strategy

About Taylor McGlamery

Hi, I'm Taylor! I am the Director of Marketing at TrustWorkz. I have over 10 years of experience in marketing with 7 years specializing in digital marketing for family entertainment centers. I've spent the last 5 years spearheading strategy development for a major B2B client.

I am enthusiastic about internet marketing and thrive on using digital media to tell clients' stories in a fun and unique way. I see tremendous opportunities for businesses that focus on using digital trends and proven strategies to build value for their customers. The services provided by TrustWorkz champion that mission by providing businesses comprehensive digital marketing services.

Outside of TrustWorkz, I can be found spending time with my husband, Josh, and my three beautiful children.

Primary Sidebar

Ready to dominate your online market?

Work with our Atlanta GA SEO Company.
Contact Us

Join Our Newsletter!

  • By clicking Join Now, you confirm that you would like to receive emails from TrustWorkz about marketing news and tips.

FetchRev Certified Master Partnet

      Roller Skating Association Member        International Association of Trampoline Parks Member
 
© Copyright 2023 TrustWorkz
3101 Cobb Pkwy SE | Ste 124 | Atlanta, GA 30339
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube