Why You Need to Build a Reputation Strategy – #60SecondFix Ep 17

With close to 92% of consumers researching online reviews before making a purchase decision, your online reputation matters now more than it ever has before. Sites like Google, Tripadvisor, and Facebook use reviews to help deliver results in online searches. This is just one reason (of many) that a competitor might have better placement in search engines that you.

Creating an online review strategy is an absolute MUST in 2017. We’ll discuss four components to help you get your review campaign off the ground in episode 17 of #60SecondFix.

About Kevin Ekmark

Kevin is the President/CEO at TrustWorkz, Inc. He also blogs about marketing and leadership on his personal website. You can follow along or contact Kevin on Twitter via @KevinEkmark or on LinkedIn.