Say goodbye to the old swipe up links on Instagram! You can now simply add a link to your stories by using the link sticker. Instagram link stickers are an important part of social media strategy for your business. This sticker is the easiest way to drive traffic to external content and products from your Instagram page. You can also track link taps with Instagram analytics.
How To Use The Instagram Story Link Sticker
Instagram stories may only stay up for 24 hours, but these link stickers help you make the most of that short timeframe. Adding a link to your story is important for increasing conversions, boosting organic engagement, and making it easier for viewers to access your content.
Here’s how you can add a link sticker to your story:
- Open the Instagram app
- Tap the plus sign
- Select story
- Create your story
- Tap the sticker icon at the top
- Choose link
- Type in the URL
- Type in the call to action in the text portion
- Place the sticker on your story
- Pinch to resize
- Tap the sticker to shuffle through the available color options
- Once you love it, post it!
3 Cool Ways To Use The Instagram Story Link Sticker
Share your in-feed post to your stories and link it!
Did you post a new blog post, product, or something else that can be easily linked on your feed? Share the post to your stories and use the link sticker to direct your followers where to find it!
Rethink your highlights!
Highlights are a completely new ballgame now. It’s important to use them wisely and include links when appropriate! Revisit your highlights and see where you can make improvements by adding the link sticker.
Direct your followers to your sale, promotion, or latest release!
The days of having to change your link in bio are in the past. Direct your followers to your sale, promotion, or latest release from using the link sticker!
We hope these tips and tricks help you grow your Instagram following and increase your sales! If you need help making the most of your Instagram profile, the TrustWorkz team is happy to help!