Content marketing isn’t new, but it is evolving. Businesses have been using content marketing to spread their brand for decades, and the Internet has helped make it more accessible to most small businesses. Although the barrier to entry has been eliminated for most small businesses, there are still many questions about making content marketing work. Watch Episode 7 of #60SecondFix for your small business marketing insight on how to get started with your content marketing.
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Who Is Your Audience? Maximizing Your Marketing Budget By Meeting Them Where They Are
One of the biggest questions every business needs to answer is: Who is my audience? Knowing the answer can be the difference between a successful marketing campaign and a wasted budget. Your audience isn’t just everyone. It’s a specific group of people who are most likely to love your product