Our first conference back post COVID-19 times was a success! We had the best time (safely) meeting and greeting with industry owners, leaders, and professionals at Amusement Expo International (AEI). Every year, AEI brings owners and operators from the coin-op and revenue-generating amusement … Read more about Back in Action: AEI 2021 was a Success!
Google Analytics is a powerful web analytics tool, allowing you to track a wide variety of website data including site performance, traffic, and user behavior. All that extra information can be intimidating - but a few simple tips can give you the confidence to use this invaluable asset to set your … Read more about Let the Data Drive: 3 Reasons Why You Should Be Using Google Analytics
The coronavirus has caused a shift in all of our lives. The way we do business and operate day-to-day has changed for good. Pivoting, in every sense of the word, has become vital. As a marketer, I've become quite comfortable with pivoting. We’re always on the cutting edge of marketing, technology, … Read more about Why the Term “Pivot” Should be a Part of Your Marketing Strategy
Okay, first thing's first. What is a social media troll? I'm glad you asked. Social Media Examiner explains that "trolls are the people online who purposefully stir up trouble in social media communities." via GIPHY Where do they hang out? On social media, usually in the comments, and … Read more about Social Media Trolls: Whatcha Gonna Do When They Come For You
If you know me, you know I spent some time away from TrustWorkz this summer. I was working hard at home, but I am elated to be back at work after having my second child, baby Jett! It's a funny thing to get some time away from work. It clears your head and allows you to have more creative … Read more about Motherhood and Marketing: How Mastering One Helps You Master Both
“I want to book more birthday parties at my family entertainment center.” Does that sound familiar? It does to me. When I talk to new clients, party booking is every FEC owner's #1 priority. Birthday parties are the bread and butter of skating, bowling, and family entertainment centers across … Read more about The 7 Step, Foolproof Strategy for Booking More Birthday Parties
This Valentine's Day, I wanted to bring you things that sparked joy in the marketing world. *Cue Marie Kondo* In this busy world, where marketing hits you in every aspect of life, I compiled a short list of 5 things that I love. Marketing I Love This Valentine's Day I love Pepsi’s … Read more about I’m Heart-eyes for These Marketing Ideas
Jam packed school schedules, the search for healthy school lunches (that take less than 5 minutes to make), after-school activities and mountains of homework — this is one of the busiest times of the year. Yes! School is in full swing. Cut through the noise with a back-to-school contest your … Read more about Back-to-School Social Media Ideas You Can Steal