There’s rarely a day that goes by when we are not confronted with serious questions from concerned business owners who have been misled, hurt, robbed or worse. The questions are always about whether or not to invest their hard earned money in any one of a hundred varied and sordid products and/or … Read more about Business Models Built On Fear And Ignorance…Yours.
In a recent report from Forrester Research entitled “How Consumers Found Websites in 2012”, social media was second only to search when respondents were asked how they typically found websites that they’ve visited in the past month. For those of you who remain skeptical as to whether or not … Read more about The Second Most Popular Way That People Find Your Website…
For most of our clients Facebook is one of the most misunderstood social networks. Also worth noting is that when we perform a free analysis of a potential client’s web presence, Facebook and how it works for a business is what people want to know about more than any other metric. Most businesses … Read more about Facebook For Business Doesn’t Have To Be So Hard
I think it’s safe to assume that if you’re reading this you are smarter than the average bear when it comes to all things Internet. As marketers and business owners we have to stay plugged in to all of the things that have an impact in how well or how poorly we show up on the Internet. This is … Read more about What The Average Consumer Understands About Search Engines And SEO: Diddly-Squat.
Do you know exactly who makes up your target market? What demographic does your product or service appeal to the most? Have you ever really considered whether or not you yourself are a part of that same audience and demographic? I ask because it is supremely important as a business owner that you … Read more about It’s Hard For An Old Dude To Market To These Kids In Ugly Clothes
I’d love to tell you that today’s title is in jest…but it’s not. The digital marketing landscape is in fact quite dangerous. Avoiding the topic and remaining ignorant are not a viable option either; this attitude carries a whole different set of consequences for your business. Today I want to … Read more about The Hazards of Digital Marketing: Pandas, Penguins, and Androids…Oh My!
Here at TrustWorkz® we talk a lot about best practices and what must be done in order for a business to stay competitive and to stand out in the crowded Internet marketplace. These are the very things we talk about here on our blog regularly, but I wanted to push out a short and digestible post … Read more about The Doing Of Digital Marketing For Business – A Short Story
I was reminded about this particular Infographic today by a Facebook post from Kevin Ekmark. The Infographic itself is actually pretty old by Internet standards (over a year) but it is still very relevant. The smart folks over at Ultralinx really did a superb job collecting the information from … Read more about 36 Rules Of Social Media For Business (Infographic)