Remember when email was all the rage and you couldn’t wait to sign into AOL to hear, “You’ve got mail”? It was only a few years ago that email open rates for businesses were above 80%, but then we grew weary of Groupon, chain emails forwarded from your parents, and that royal family from a far away land that left you millions of dollars (hopefully you never gave up you banking information to them). While email can still be a strong play for your Internet marketing strategy, it just doesn’t have the reach that it once did a few years ago. If you were one of the lucky ones to jump into email marketing when open rates were through the roof, you know how powerful being first to a new strategy can be for your business. In episode 8 of #AskAWebOp, Kevin covers a few of the social media advertising platforms that you should investigate for your business. If you’re looking for a leg up on your local competition, watch (or listen in the background) as Kevin points out a few advantages to each platform. Did you find this video valuable? We would love for you to help spread the word by sharing with your network!
Local SEO in 2025: Why Fresh Reviews Matter More Than Ever
The Secret to Local SEO Success in 2025? Don’t Stop Asking for Reviews When it comes to local SEO, most business owners know that reviews matter. But here’s the kicker: it’s not just about how many reviews you’ve collected over the years. It’s about how often you’re getting them. Google