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Ep 21 – #AskAWebOp – Having a Rented vs Owned Online Presence

Ask A WebOp

Kelsey and Taylor discuss owned vs rented online real estate. One of our most frequently fielded questions is whether a business should rely solely on social media or even if they should build their websites on a platform like Wix or SquareSpace. We consider these pieces of your web presence to be “rented” real estate, or things that you never truly own as a business owner. The dynamic duo tackle this question by laying out the big reasons for paying close attention to the one thing that you should own: your own website.  

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Kat Holt

The Dangers and Saviors of Build Your Own and Quick Launch Website Builders

Having a website is essential for businesses and individuals alike. For those seeking a quick, cost-effective solution, build your own and quick launch website builders, like Wix, Squarespace, and Shopify, have become popular choices. While these platforms offer convenience and ease of use, they come with both benefits and potential

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October 24, 2024 No Comments

How To Integrate Ads Into Your Content Smoothly

Advertising is essential for reaching new audiences and driving revenue. However, the key to successful advertising lies in the seamless integration of ads into your content. Whether on your website, social media platforms, or other digital channels, smoothly incorporating ads can enhance user experience rather than disrupt it.  Here’s how

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October 9, 2024 No Comments
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Kat Holt

What Is Omnichannel Marketing?

Consumers interact with brands across multiple platforms and devices, from social media and email to in-store visits and mobile apps. To effectively reach and engage these consumers, businesses need a cohesive strategy that unifies these touchpoints. This is where omnichannel marketing comes in. Understanding Omnichannel Marketing Omnichannel marketing is a

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September 20, 2024 No Comments
Blog
Kat Holt

The Evolution Of Web Advertising

Web advertising has changed so much since it’s start! It has evolved in response to technological advancements which has shifted user behaviors and emerging trends. From the early days of banner ads to today’s sophisticated digital marketing strategies, the evolution of web advertising reflects broader changes in the digital landscape.

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August 31, 2024 No Comments
Blog
Kat Holt

Tailoring Your Content For Voice Search

With the growing popularity of digital assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri, voice search is rapidly becoming a key player in the way users interact with search engines. As voice search technology evolves, businesses have to adapt their digital content strategies to ensure they appear prominently in

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August 27, 2024 No Comments
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