Kelsey and Taylor discuss owned vs rented online real estate. One of our most frequently fielded questions is whether a business should rely solely on social media or even if they should build their websites on a platform like Wix or SquareSpace. We consider these pieces of your web presence to be “rented” real estate, or things that you never truly own as a business owner. The dynamic duo tackle this question by laying out the big reasons for paying close attention to the one thing that you should own: your own website.
Evergreen Content In An AI World: Why Your “Always Relevant” Posts Need More Love Than Ever
If you’ve ever poured your heart into a blog post, hours of research, strategic keyword planning, and beautiful formatting, only to watch it suddenly vanish from AI-powered search tools like ChatGPT or Perplexity… you’re not imagining things. In today’s AI-driven search landscape, evergreen content doesn’t stay evergreen nearly as long
December 13, 2025
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