Kelsey and Taylor discuss owned vs rented online real estate. One of our most frequently fielded questions is whether a business should rely solely on social media or even if they should build their websites on a platform like Wix or SquareSpace. We consider these pieces of your web presence to be “rented” real estate, or things that you never truly own as a business owner. The dynamic duo tackle this question by laying out the big reasons for paying close attention to the one thing that you should own: your own website.
#60SecondFix
Customer Reviews Matter: How to Get More 5-Star Reviews and Handle Bad Ones
Before trying a new restaurant, booking a service, or buying something online, what’s the first thing you do? Check the reviews, right? Your customers do the same. Online reviews shape your business’s reputation, and whether it’s a glowing 5-star review or a not-so-great one, how you handle them can make