Kelsey and Taylor discuss owned vs rented online real estate. One of our most frequently fielded questions is whether a business should rely solely on social media or even if they should build their websites on a platform like Wix or SquareSpace. We consider these pieces of your web presence to be “rented” real estate, or things that you never truly own as a business owner. The dynamic duo tackle this question by laying out the big reasons for paying close attention to the one thing that you should own: your own website.
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Who Is Your Audience? Maximizing Your Marketing Budget By Meeting Them Where They Are
One of the biggest questions every business needs to answer is: Who is my audience? Knowing the answer can be the difference between a successful marketing campaign and a wasted budget. Your audience isn’t just everyone. It’s a specific group of people who are most likely to love your product