When it comes to FECs, trampoline parks are the cool kids on the block. The modern trampoline is less than a century old, and trampoline parks are all this millenium. While many other family entertainment centers are generational, passed down from parents or grandparents, new trampoline parks are popping up all over the country. And their owners are jumping into the FEC scene with forward thinking, an affinity for social media, and a knack for connecting with Millennials and Gen Zers—customers who are college kids, and high schoolers, and parents of middle and elementary schoolers (aka your core demographics).
So how can trampoline park owners translate those cool points into cold, hard cash? I compared the digital footprint of the top trampoline parks near me to answer just that question. Here’s what I learned.
7 Digital Marketing Strategies Every Successful Trampoline Park Has in Common
1. An Interactive Website.
A colorful, informative, easy-to-navigate website makes a great first impression. A static, bland, complicated site? Drives potential customers into the arms of your competitors. Your website is your virtual storefront. UX (that’s user experience for the non-digital marketing crowd) is like every employee you have rolled into one. Good UX directs people to the information they want, helps them get a feel for your business, and even clinches sales online. That means creating a clean, mobile-responsive, and branded interactive website is vital to your bottom line.
2. Real Pics of Real People.
Today’s consumers are all about the experience. That’s great news for you: your facility is one big experience. But how do you prove it to people who are on the fence? Show them the real deal! Relying on stock photos may make your site look professional, but it doesn’t make it personal. That’s why all the best trampoline parks post branded photos—pictures taken in their actual party rooms, fitness classes, and open jump sessions—on their websites and social media pages.
3. Parent/Child Facebook Pages.
If you’re anything like me, that term probably makes you think about how your FB feed turned into nonstop kid pics the second your friends started families. Don’t worry, that’s not what I’m talking about. Facebook actually allows business pages to “adopt” other pages. The parent/child page tool was designed for multi-location businesses. If you’re part of a franchise, you can create a main branch page, then add location-based business pages to the map. These “child” pages run independently of the “parent” page, but the system allows Facebook and fans alike to keep track of the goings-on both locally and company-wide. Whatever you do, don’t make the mistake of believing that one Facebook page is enough. Customers care about the details that affect them; most couldn’t care less about big picture branding.
4. Hyper-Local SEO.
Since we’re talking about location-based marketing, it’s a good time to mention SEO. 56% of entertainment searches these days include the phrase “near me.” Want to show up when someone searches “trampoline parks near me”? Don’t ignore SEO! Basic strategies for good local SEO include claiming your Google My Business listing, using proper schema markups (updated business hours, phone number, address, etc.), and researching and optimizing keywords on your website.
5. An Interactive Calendar.
Want to boost attendance at special events and open jump sessions? Tell people when to show up! It may sound simple, but updating your calendar is crucial to scoring both new and repeat customers. The best trampoline park websites feature an interactive calendar that allows visitors to click around and find events that fit their schedule, their family, and their friend group.
6. More Ways to Celebrate.
Are you hitting your core markets? Make sure there’s something for everyone by offering both budget-friendly and deluxe birthday party, field trip, and private party packages. Want to make slow mornings more profitable? Offer fitness classes to capture the young mom, flexible professional, and college kid crowd.
7. Sales While You Sleep.
Most trampoline parks already have party booking software to capture sales during off-hours. If you don’t, get on it! Customers love the simplicity and convenience of booking online (and let’s be real, no modern consumer will pass up an opportunity to not talk on the phone). If you already have party booking software installed on your website, good for you! Take UX—and profitability—to the next level with online gift card sales. Have that, too? Tools like FetchRev are changing the game for FECs. You can now push special promotions and customer-specific deals to the people on your email lists. Ready for a list-within-a-list? 4 reasons why I love FetchRev:
-
- Score more customer data
- Turn one-time customers into repeat visitors
- Offer incentives when it matters (okay, I’ll say it: book more birthday parties!)
- Make money while you sleep
Does your digital footprint need a clean up? TrustWorkz is here to help! Visit Katelyn and Gabrielle at IATP on September 23-25. They’ll be holding down the fort at booth #444.
If you’re already on top of all 7 strategies, congrats! You’re well on your way to success. Ask us how to take your trampoline park’s digital marketing strategy from “great” to “why yes, I do own a second home in Bali.”
