Make Lower-Volume Social Platforms Work for Your Business!

When it comes to social media platforms, everyone thinks of the big three: Instagram, Facebook, and Twitter (Now “X”). These are tried and true social media options, and typically where most social media marketing is done. However, just utilizing these three platforms can severely limit your reach, so it’s important to consider other, lesser-used platforms when considering your social media strategy. Social media sites Reddit, Pinterest, and LinkedIn are all viable options for advertising online, and should be treated with the same level of respect as the mainstays of the industry. 

Reddit first rose to popularity in the early 2000s, the brainchild of college roommates who saw a need for hyper-specific communities online and sought to fill that need with their forum-based website. On Reddit, users can find communities of people with similar interests as them, called subreddits, focused on just about any topic you can imagine. This platform lends itself to and is built upon the enjoyment of niche content, which makes it prime social media real estate for any business with a specific focus. If you sell custom socks that have people’s pets on them, you might want to check out the r/Pets subreddit and consider promoting a post there, ensuring those who see the post are your desired audience. Reddit takes some of the legwork out of online advertising through posts, as your target audiences are likely already gathered in one place. This means you can be confident that relevant potential customers are seeing your content, instead of hoping they happen upon it or an algorithm chooses to show it to them. 

Another smaller social media platform, Pinterest, also has its roots in the early 2000s. Pinterest works by allowing users to create digital corkboards, separating their interests into “boards” and instructing them to “pin” content they find on Pinterest to a specific part of their profile. For example, a user who has a Pinterest board specifically for cooking might choose to pin recipes to their board, as a way to file information away. This presents a great opportunity for brands to put out content that fits both the “collection” attitude of Pinterest and the need to have branded content online. For example, a home improvement store may post products that go together, like lawn furniture, hoses, and plants. Users can find these posts, add them to their boards, and also understand that they can purchase the products in person or online from the brand that posted the pin originally. 

LinkedIn is one of the fastest-growing social media platforms online, but has the unique distinction of being the platform where professionals go to network online. Because of this, content tends to focus more on the business itself, whether it’s new techniques that have been developed, employees that really exemplify the brand, or even new products that have the potential to change the industry. Think of LinkedIn as less of a platform to sell individual products and more as a space to sell consumers and potential employees on the brand and your company itself. 

 

As always, Trustworkz is ready and able to help with any questions you may have regarding your online brand, and we hope you found this blog post helpful!

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