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Playland: Content Marketing Case Study

Playland Skate CenterPlayland Skate Center is located in Austin, Texas. Their skating facility is 27,500 square feet, and is the largest in Austin. Their business has been open since 1973. Playland Skate Center has worked with TrustWorkz for almost two years now.

Goals

  • Improve branding and visibility online
  • Increase birthday/party bookings
  • Improve organic search traffic

Results

  • Over 115,556 unique website visits in 12 months
  • 629 new, unpaid Facebook Page Likes
  • 25% increase in Twitter Followers
  • 56% of website visits come from social media and organic search
  • 1300 party requests made in 12 months

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